Luhua Xiaomo Iṣẹ Pataki: Ìkẹ́mọ Epo Sesame by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Luhua Xiaomo Iṣẹ Pataki: Ìkẹ́mọ Epo Sesame
by Tiger Pan
Client: Shandong Luhua Group
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #100810The Design
About Luhua Xiaomo Iṣẹ Pataki: Ìkẹ́mọ Epo Sesame
Ọ̀rọ̀ Ìwé: Luhua Xiaomo jẹ́ ìkẹ́mọ tí a ṣe fún epo sesame tí a fọ́n pẹ̀lú ọwọ́, ní àwọn iye kékeré. Ohun èlò náà jẹ́ ìgò dígí tí ó tọ́ tààrà, tí ó ní ìwọ̀n ojú rẹ̀ ní 50mm àti gíga rẹ̀ ní 210mm. Àmì tí a fi lẹ̀ mọ́ ìgò náà yí ká 350 ìwọ̀n ìyíká, a sì tò ó bí ìwé ìròyìn àtijọ́, tí ó ń rán ni létí àkókò tí wọ́n máa ń fi ìwé ìròyìn ṣe ìdì oúnjẹ. Àwọn lẹ́tà náà jẹ́ àtòjọ ní ọ̀nà pípa, gẹ́gẹ́ bí àwọn àmì ilé-ìtajà Ṣáínà àtijọ́. Àyè kékeré tí kò bò náà di àmì irin tí a tẹ̀ jáde, tí ó ń fi hàn iye tí ó wà nínú ìgò náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Luhua Xiaomo Iṣẹ Pataki: Ìkẹ́mọ Epo Sesame jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Luhua Xiaomo Iṣẹ Pataki: Ìkẹ́mọ Epo Sesame yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Luhua Xiaomo Iṣẹ Pataki: Ìkẹ́mọ Epo Sesame ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- Dimensions & Packaging
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- Tags
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- Production Technology
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- Design Challenge
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- Research
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- Inspiration
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- Project Duration
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- Operation Flow
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- Team Members
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
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