Hopapops Ounjẹ Ipanu Ti Ilera láti ọwọ́ Angela Spindler jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2020
Hopapops Ounjẹ Ipanu Ti Ilera
látọ̀wọ́ Angela Spindler
Oníbàárà: Depot Creative
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #101038Àpẹrẹ Náà
Nípa Hopapops Ounjẹ Ipanu Ti Ilera
Awọn iṣẹ akanṣe: Orukọ orukọ, ẹda iyasọtọ ati apẹrẹ iṣakojọpọ fun awọn irugbin lili omi agbejade, ti a fojusi si awọn onibara AMẸRIKA. Ipenija naa ni bii o ṣe le gba ọja kan ti ko gbọ dandan ti eroja pataki, awọn irugbin lili omi. Ojutu naa, si idojukọ lori ariwo selifu, awọn ilana alaye ti o rọrun ati awọn wiwo eroja pataki. Apejuwe naa, eyiti o jẹ mejeeji iwaju ati ẹhin apoti naa, wakọ ọja ati iyatọ adun si ile. Iseda aiṣedeede ti ami ami ami ami ami ami Hopapops ṣe afikun agbesoke ẹrẹkẹ si awọn akopọ, ni iyin ohun orin igbadun ti ohun ti a ṣẹda fun ami iyasọtọ naa.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Hopapops Ounjẹ Ipanu Ti Ilera jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Hopapops Ounjẹ Ipanu Ti Ilera yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Hopapops Ounjẹ Ipanu Ti Ilera nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Ìwọ̀n àti Àpò
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Àwọn Àkọlé
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Ìpèníjà Àpèsè
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Ìwádìí
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Ìmísí
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Àkókò Iṣẹ́ Àkànṣe
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Ìlànà Ìṣiṣẹ́
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Àwọn Ọmọ Ẹgbẹ́
- Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator - Ìfọwọ́sí Àwòrán
- Illustrator: Anna Makarova
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