Daikure Brand Identity Iṣẹ́ Àkọ́kọ́: Póòsítà by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

IdẹÌpolówó· 2020

Daikure Brand Identity Iṣẹ́ Àkọ́kọ́: Póòsítà

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìpolówó Category

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Verified Award Winner
Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Iṣẹ́ Àkọ́kọ́: Póòsítà

Ọ̀rọ̀ Ìwé: Ìdánimọ̀ Èlò Daikure jẹ́ ọ̀wọ́ póòsítà tí a ṣẹ̀dá fún ilé-iṣẹ́ ìṣelọ́po Japan tí ó ń ṣiṣẹ́ nínú iṣẹ́ ilé-iṣẹ́ wíwúwo. Àwọn òṣìṣẹ́ gidi ilé-iṣẹ́ náà ni wọ́n farahàn gẹ́gẹ́ bí àwòṣe. Ojú tí ó ṣe kedere tí ó sì dúró ṣinṣin ń fi ìfojúsùn àti ìmọ̀ iṣẹ́ ọnà hàn. Ìdúró àwọn àwòṣe náà ń fi ìgboyà nínú iṣẹ́ náà hàn. Àwọn ìrísí ojú fi ìrírí gígùn àti ìgbẹ́kẹ̀lé hàn. Ìyàtọ̀ láàrin ìmọ́lẹ̀ dídán àti aláwọ̀ búlúù dúdú ń ṣètìlẹ́yìn fún àwọn iye-iye ilé-iṣẹ́ náà bí ọ̀jáfáfá, ìtọ́jú kúlẹ̀kúlẹ̀, àti ìmọ̀ iṣẹ́ ọnà. A ṣe àwọn àwòrán náà láti fi okun àti ipá tí ó fẹsẹ̀múlẹ̀ hàn.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Daikure Brand Identity Iṣẹ́ Àkọ́kọ́: Póòsítà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Daikure Brand Identity Iṣẹ́ Àkọ́kọ́: Póòsítà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Daikure Brand Identity Iṣẹ́ Àkọ́kọ́: Póòsítà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd