Ugly Monster Iṣẹ Akọkọ: Ìpèsè Ohun Èlò Fún Yinyin Adùn (Popsicle) by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Ugly Monster Iṣẹ Akọkọ: Ìpèsè Ohun Èlò Fún Yinyin Adùn (Popsicle)
Client: JBBC Branding Consultancy
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #101073The Design
About Ugly Monster Iṣẹ Akọkọ: Ìpèsè Ohun Èlò Fún Yinyin Adùn (Popsicle)
Ọ̀rọ̀ Ìwé: Ugly Monster jẹ́ ìpèsè ohun èlò fún ọ̀já yinyin adùn (popsicle) tí a ṣe ní Taiwan. Àwòrán náà fi hàn ẹ̀dá aláwọ̀ ewé kan tí ojú rẹ̀ ní ìpọ́n-ìpọ́n, tí a fà á yọ látinú èso guava, èso tí a ń gbìn ní ìlú Yanchao. Àwọ̀ ewé dídán mọ́rán (fluorescent green) fún ẹ̀dá náà ní ìrísí tí ó dára àti tí ó ní ẹ̀mí ìyanu. Ara àti ẹsẹ̀ ẹ̀dá náà kò dọ́gba ní ìwọ̀n, kò sì ní apá, èyí tí ó mú kí àpẹẹrẹ náà dàbí ẹ̀rín-in. Àpò náà ní ìwọ̀n 70mm ní gbígbòòrò, 195mm ní gígùn, àti 20mm ní gíga. Ète náà ni láti gbé ọ̀já náà lárugẹ àti láti fa àfiyèsí sí ìlú kékeré náà àti àwọn àgbẹ̀ rẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Ugly Monster Iṣẹ Akọkọ: Ìpèsè Ohun Èlò Fún Yinyin Adùn (Popsicle) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Ugly Monster Iṣẹ Akọkọ: Ìpèsè Ohun Èlò Fún Yinyin Adùn (Popsicle) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Ugly Monster Iṣẹ Akọkọ: Ìpèsè Ohun Èlò Fún Yinyin Adùn (Popsicle) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Dimensions & Packaging
- Width 70mm x Length 195mm x Height 20mm
- Tags
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Production Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Project Duration
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Operation Flow
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd.
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