UltiSante Brand Identity Idanimọ Ami Iyasọtọ by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
UltiSante Brand Identity Idanimọ Ami Iyasọtọ
Client: JBBC Branding Consultancy
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About UltiSante Brand Identity Idanimọ Ami Iyasọtọ
UltiSante jẹ idanimọ ami iyasọtọ ti a ṣẹda fun ọja ilera kan ti o da lori iwadi ile-iwosan igba pipẹ. Idanimọ naa fi ĭmọ-ijinlẹ tuntun han papọ pẹlu itọju eniyan. A ti da awọ alawọ ewe pọ pẹlu grẹy dudu jinlẹ lati fihan imotuntun ati imọlẹ igbesi aye. Iwọn awọ alawọ ewe naa farahan lati inu apo grẹy dudu jinlẹ, ti n ṣafihan apakan pataki ti ọja naa. Awọn alaye wúrà ṣafikun ori ọlá, ati ìyípadà awọ n ṣalaye ilana ti nlọ lọwọ si ilera to dara julọ. A ti lo idanimọ naa si apo-iwe kan, atupa kan, ogiri kan, ati katalọgu kan.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
UltiSante Brand Identity Idanimọ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé UltiSante Brand Identity Idanimọ Ami Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. UltiSante Brand Identity Idanimọ Ami Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
- Dimensions & Packaging
- Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm - Tags
- Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
- Production Technology
- At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
- Design Challenge
- Balance among feelings of human care, the nature and innovation
- Inspiration
- "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
- Project Duration
- The project started in May 2019 and finished in Oct 2019 in Taiwan.
- Operation Flow
- The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Director: Jiunguo Yu
Designer: Huiyu Zhuang - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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