Adore Repackaging Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àwọ̀n Aṣọ Ìṣùn Nǹkan Oṣù by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Adore Repackaging Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àwọ̀n Aṣọ Ìṣùn Nǹkan Oṣù
Client: Etereo Pte Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #101113The Design
About Adore Repackaging Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àwọ̀n Aṣọ Ìṣùn Nǹkan Oṣù
Ọ̀rọ̀ Ìwé: Adore jẹ́ ìlànà ìdìmọ́ fún àwọn aṣọ ìṣùn nǹkan oṣù. Ìdìmọ́ náà lo àwòkọ̀wé tí a fi ọwọ́ kọ gẹ́gẹ́ bí ohun-èlò àpẹẹrẹ àkọ́kọ́ láti dá àkíyèsí ìgbà èwe àti ìwúrí sílẹ̀. Ìtòlẹ́sẹẹsẹ náà rọrùn, tí a gbé kalẹ̀ sórí ẹ̀yìn tí kò ní àwòrán, tó máa ń jẹ́ kí àfojúsùn kọ̀ọ̀kan wà lórí àkòrí ìlera obìnrin. Package kọ̀ọ̀kan ni a fi bébà aluminiomu tí a dí pátápátá ṣe, pẹ̀lú ìdí tí a lè tún ṣílẹ̀kùn padà, tí ó máa ń jẹ́ kí àwọn olùmúlò lè mú ohun tí wọ́n nílò kí wọ́n sì tún dí package náà padà láti dáàbò bo àwọn pátákò náà lọ́wọ́ kòkòrò àti bakitéríà. Ìwọ̀n mẹ́ta ni a ṣe jáde, fún lílo pantyliner, ọ̀sán àti òru.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Adore Repackaging Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àwọ̀n Aṣọ Ìṣùn Nǹkan Oṣù jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Adore Repackaging Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àwọ̀n Aṣọ Ìṣùn Nǹkan Oṣù yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Adore Repackaging Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àwọ̀n Aṣọ Ìṣùn Nǹkan Oṣù ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
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