Wen Niang Ìgò Ọtí Ìrẹsì Aláwọ̀ Òféfèé láti ọwọ́ Tiger Pan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2020
Wen Niang Ìgò Ọtí Ìrẹsì Aláwọ̀ Òféfèé
látọ̀wọ́ Tiger Pan
Oníbàárà: Shenzhen Wanshengtang Industry Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #101157Àpẹrẹ Náà
Nípa Wen Niang Ìgò Ọtí Ìrẹsì Aláwọ̀ Òféfèé
Wen Niang jẹ́ àpótí tí a ṣe àgbékalẹ̀ rẹ̀ fún ọtí ìrẹsì aláwọ̀ òféfèé ti Ṣáínà. A fi gíláàsì ṣe ìgò náà, nígbà tí ọ̀pọ̀lọpọ̀ ọtí ìrẹsì aláwọ̀ òféfèé ni a máa ń kó sínú ohun èlò amọ̀. Ojú gíláàsì náà fi kún dídán àti ìrísí rẹ̀. Àwòrán àkọ̀ kan tí ó na ìyẹ́ apá rẹ̀ ni a gbẹ́ sí èjìká ìgò náà, ó sì bo ju ìwọ̀n 320 lọ nínú ojú ìgò náà. Àkọ̀ ní ipò gíga nínú àṣà ìbílẹ̀ ilẹ̀ ìlà oòrùn, níbi tí ó dúró fún ìwà títọ́, ẹwà, ìlera àti ẹ̀mí gígùn. Ìgò náà tó milimítà 90 ní ìbú àti milimítà 260 ní gíga. Ìrísí òde òní rẹ̀ ní èròǹgbà láti fa àwọn oníbàárà ọ̀dọ́ mọ́ra.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Wen Niang Ìgò Ọtí Ìrẹsì Aláwọ̀ Òféfèé jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Wen Niang Ìgò Ọtí Ìrẹsì Aláwọ̀ Òféfèé yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Wen Niang Ìgò Ọtí Ìrẹsì Aláwọ̀ Òféfèé ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Ìwọ̀n àti Àpò
- Diameter: 90mm
Height:260mm - Àwọn Àkọlé
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Ìpèníjà Àpèsè
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Ìwádìí
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Ìmísí
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Àkókò Iṣẹ́ Àkànṣe
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Ìlànà Ìṣiṣẹ́
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - Ìfọwọ́sí Àwòrán
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
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