Rosé Iṣẹ́ Àkọ́kọ́: Àmì Wáìnì Rose by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Rosé Iṣẹ́ Àkọ́kọ́: Àmì Wáìnì Rose
by Ximena Ureta
Client: Concha y Toro
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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The Design
About Rosé Iṣẹ́ Àkọ́kọ́: Àmì Wáìnì Rose
Ẹsẹ Iwe: Rose jẹ́ àmì wáìnì tí a ṣe àpẹẹrẹ rẹ̀ fún wáìnì rose tí a ṣe ní orílẹ̀-èdè Chile. Àmì náà ní ìwọ̀n milimita mọ́kànlélọ́gọ́rin (85) sí àádọ́rùn-ún (90), a sì tẹ̀ ẹ́ sórí párà tí ó ní hun-hun, èyí tí ìwọ̀n rẹ̀ jẹ́ giramu mẹ́jọdínlọ́rùn-ún (89) fún mita kíkó kọ̀ọ̀kan. A lo àwọ̀ pàtàkì márùn-ún nípa lílo ẹ̀rọ ìtẹ̀wé oníbáńlò dídiitáàlì (digital offset), pẹ̀lú fínífíní wúrà, fínífíní dúdú, àti ìparí tí ó ní ìdìde àti ìdìde díẹ̀ (relief àti bas-relief). Àwòṣe náà mú ìmísí rẹ̀ láti ara òdòdó rose, ewé rẹ̀, ewé àjàrà, àti àwọ̀n rírọ̀ ti ojú sánmà ní àṣálẹ́. Àwọn okùn àjàrà yí ara wọn ká yíká ọ̀rọ̀ tí a kọ sára àmì náà. Ìgò náà lè gba ìwọ̀n milimita ọ̀ọ́dúrún ó lé márùndínláàádọ́rin (375), èyí tí í ṣe ìwọ̀n kékeré tuntun nínú irú wáìnì yìí ní orílẹ̀-èdè Chile.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Rosé Iṣẹ́ Àkọ́kọ́: Àmì Wáìnì Rose jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Rosé Iṣẹ́ Àkọ́kọ́: Àmì Wáìnì Rose yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Rosé Iṣẹ́ Àkọ́kọ́: Àmì Wáìnì Rose ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensions & Packaging
- Label Dimension: 85x90 mm
- Tags
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Production Technology
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Design Challenge
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Research
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspiration
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Project Duration
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Operation Flow
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Team Members
- Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile - Image Credits
- Diego Agurto
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