Bestore Handy Gift Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn Ìjẹunjẹ by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Bestore Handy Gift Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn Ìjẹunjẹ
by Tiger Pan
Client: Bestore
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #101542The Design
About Bestore Handy Gift Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn Ìjẹunjẹ
Ọ̀rọ̀ Ìwé: Bestore Handy Gift jẹ́ ọ̀wọ́ àwọn àpótí ẹ̀bùn ìjẹunjẹ. A ṣẹ̀dá ọ̀wọ́ yìí láti fẹ̀ ìdílé àmì-ọjà ìjẹunjẹ tí ó ti wà tẹ́lẹ̀ sí i pẹ̀lú àwọn ọjà tí kò dàbí ti àkọ́kọ́. Wọ́n fi paali funfun ṣe àpótí kọ̀ọ̀kan, tí a sì gbé wọn kalẹ̀ ní ìwọ̀n gẹ́gẹ́ bí ọjà tí ó wà nínú rẹ̀. Àmùrè bébà kan tí a tẹ̀wé sí i ń gba ìhà ọ̀tún àpótí kọ̀ọ̀kan já, èyí tí ó so àpótí ọ̀tọ̀ọ̀tọ̀ àádọ́ta pọ̀ mọ́ ọ̀wọ́ kan, tí ó sì ń ṣèrànwọ́ láti ṣe àfihàn tí ó ní ìlànà lórí àwọn ibi tí a ti ń tọ́jú ọjà àti tábìlì. A ṣètò àwọn àwòrán ní igun ìwọ̀n ogójì-lé-márùn-dínlógójì (45°), tí a sì fi wúrà yí wọn ká. A lo ìwé-wúrà (gold stamping) láti fi àwọn ìlà àti àwọn apá kan tí a yàn sí àwòrán náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Bestore Handy Gift Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn Ìjẹunjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Bestore Handy Gift Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn Ìjẹunjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Bestore Handy Gift Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn Ìjẹunjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
- Dimensions & Packaging
- White cardboard with different size according to each product's characteristic.
- Tags
- Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
- Research
- As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
- Inspiration
- To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
- Project Duration
- The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
- Operation Flow
- The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
- Team Members
- Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng - Image Credits
- Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.
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