Hanwu Liquan 1974 Iṣẹ́ Pàtàkì: Ìdì Ọtí Líquor by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Hanwu Liquan 1974 Iṣẹ́ Pàtàkì: Ìdì Ọtí Líquor
Client: Gansu Jiuquan Hanwu Liquor Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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About Hanwu Liquan 1974 Iṣẹ́ Pàtàkì: Ìdì Ọtí Líquor
Ọ̀rọ̀ Ìwé: Hanwu Liquan 1974 jẹ́ ìlànà ìdì fún ẹ̀ka ọtí líquor kan ti Ṣáínà. A ṣe ìgò náà pẹ̀lú dígí tí kò ṣe kedere (frosted glass) tí ó ní àwọ̀ wúrà tí a yan (roasted gold) ní àwọn àlàyé rẹ̀, nígbà tí wọ́n fi irin ṣe ìdíbọ̀ àti àmì tí ó so mọ́ ìgò náà. Àwọ̀ búlúù ti ìgò náà wá láti inú ìmísí okuta jédè (jade) láti Ìjọba Han. Ejò méjì, tí a gbé kalẹ̀ láti inú àwòrán ejò ti Ìjọba Han, ni wọ́n fi ṣe àwòrán pàtàkì. Ìrísí àti ìtòlẹ́sẹẹsẹ ìdì náà tẹ̀lé ọ̀nà òde-òní tí ó rọrùn (minimalist modern style). Àpótí ìdì náà ní gígùn 88 mm, ìbú 88 mm àti gíga 227.5 mm. Ìlànà yìí ṣe àfihàn àṣà ìbílẹ̀ Ṣáínà ní ọ̀nà òde-òní.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Hanwu Liquan 1974 Iṣẹ́ Pàtàkì: Ìdì Ọtí Líquor jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hanwu Liquan 1974 Iṣẹ́ Pàtàkì: Ìdì Ọtí Líquor yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hanwu Liquan 1974 Iṣẹ́ Pàtàkì: Ìdì Ọtí Líquor ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- Dimensions & Packaging
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- Tags
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
- Production Technology
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- Design Challenge
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- Research
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- Inspiration
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- Project Duration
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- Operation Flow
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- Team Members
- Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang - Image Credits
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
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