Yuyuan Road Baijiu Iṣẹ Akọkọ: Ìkọ́wéwé Ọtí Líle by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Yuyuan Road Baijiu Iṣẹ Akọkọ: Ìkọ́wéwé Ọtí Líle
Client: Zhiyu Department (Shanghai) co. Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #102183The Design
About Yuyuan Road Baijiu Iṣẹ Akọkọ: Ìkọ́wéwé Ọtí Líle
Ọ̀rọ̀ Ìwé: Yuyuan Road Baijiu jẹ́ ìlànà ìkọ́wéwé fún ọtí líle ti Ṣáínà tí a ṣe ní ìlú Maotai, ní ìpínlẹ̀ Guizhou. Ìlànà yìí gba ìmísí láti ọ̀nà Yuyuan Road, ojú ọ̀nà ìtàn kan ní Shanghai, àti láti ilé pàtàkì tí ó wà ní ojú ọ̀nà náà. Àmì-ìdánimọ̀ náà fi apá kan ilé Paramount hàn, èyí tí í ṣe ilé àpẹẹrẹ àti àmì àṣà ní Shanghai. A fi pàlàsítíìkì tí a tún ṣe ṣe àpótí òde, ìgò náà jẹ́ amọ̀-ọ̀gbà tí a fi àwọ̀ wúrà ṣàyà rẹ̀, àti ìbòrí náà jẹ́ pàlàsítíìkì. Àpótí náà ní ìwọ̀n 100 nípa 100 nípa 290 mílímítà. Ète ìkọ́wéwé yìí ni láti fi àṣà Shanghai hàn sí àwọn oníbàárà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yuyuan Road Baijiu Iṣẹ Akọkọ: Ìkọ́wéwé Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yuyuan Road Baijiu Iṣẹ Akọkọ: Ìkọ́wéwé Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yuyuan Road Baijiu Iṣẹ Akọkọ: Ìkọ́wéwé Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimensions & Packaging
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Tags
- Shanghai, Yuyuan Road, History, Street, Building
- Production Technology
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Design Challenge
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Research
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiration
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Project Duration
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Operation Flow
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Team Members
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Image Credits
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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