Sierra Cantabria Primary Function: Àmì Ọtí Wáìnì by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Sierra Cantabria Primary Function: Àmì Ọtí Wáìnì
by Estudio Maba
Client: Bodegas y viñedos Sierra Cantabria
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #102555The Design
About Sierra Cantabria Primary Function: Àmì Ọtí Wáìnì
Sierra Cantabria jẹ́ àpẹrẹ àmì fún ìdílé àwọn ọtí wáìnì tí ilé-iṣẹ́ ọtí wáìnì ìbílẹ̀ kan ní orílẹ̀-èdè Sípéènì ń ṣe. Àyíká rẹ̀ gbòòrò, nítorí náà àwọn àmì náà pín èdè ìríran kan náà nígbà tí wọ́n ń pa àwọn ìyàtọ̀ díẹ̀ mọ́ láàárín àwọn ìgò náà. Àwọn àmì herald tí ìdílé náà ti lò fún ọdún 150 ni a so pọ̀ mọ́ ìtẹ̀léra tí ó ṣe kedere ti àwọn èròjà títẹ̀wé. Ètò náà ṣẹ̀dá àpapọ̀ àmì mọ́kànléláàádọ́ta (53) fún àwọn ìgò Bordeaux àti Burgundy. A tẹ àmì kọ̀ọ̀kan lórí bébà òwú pẹ̀lú kíkọ tí ó ga sókè, títẹ̀mọ́lẹ̀ àti ọ̀nà ọ̀dà. Èròngbà náà jẹ́ àyíká tí ó jẹ́ àṣà àti tí ó ṣàfihàn pẹ̀lú àwòrán àmì-ọjà tí ó dọ́gba.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Sierra Cantabria Primary Function: Àmì Ọtí Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Sierra Cantabria Primary Function: Àmì Ọtí Wáìnì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Sierra Cantabria Primary Function: Àmì Ọtí Wáìnì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- Wine, design, bottle, label, brand
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
- Research
- A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
- Inspiration
- The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
- Project Duration
- January to September 2019
- Operation Flow
- The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
- Patents
- Bodegas y Viñedos Sierra Cantabria
- Team Members
- Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño - Image Credits
- Estudio Maba
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