Rb5 Vinicola Iṣẹ Akọkọ: Ìpóòlù Ọtí Waini, Ìdánimọ̀ Wíwo láti ọwọ́ Victor Weiss jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2020
Rb5 Vinicola Iṣẹ Akọkọ: Ìpóòlù Ọtí Waini, Ìdánimọ̀ Wíwo
látọ̀wọ́ Victor Weiss
Oníbàárà: Victor Weiss Studio
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #103658Àpẹrẹ Náà
Nípa Rb5 Vinicola Iṣẹ Akọkọ: Ìpóòlù Ọtí Waini, Ìdánimọ̀ Wíwo
Ọ̀rọ̀ Ìwé: RB5 Vinicola jẹ́ ìdánimọ̀ wíwo àti ètò ìpóòlù tí a ṣẹ̀dá fún ilé-iṣẹ́ waini kan ní Sao Leopoldo, Brazil. Àmì náà jẹ́ àkọsílẹ̀ tí ó fi àwọn lẹ́tà R àti B pamọ́ sínú nọ́mbà márùn-ún onífaili (serif). Àyè òdì náà ṣe àwòrán ojiji ti ohun èlò ṣíṣí ìgò waini. Orúkọ náà ń rántí ìdílé Bartolini àti àwọn arákùnrin márùn-ún tí wọ́n dá ilé-iṣẹ́ waini náà sílẹ̀ ní ọdún 1853. A lo ìdánimọ̀ náà sórí ìpóòlù ìgò, àpótí igi, àpò ìrajà, kaadi iṣẹ́, àwọn àmì-ẹ̀rí àti aṣọ ìṣọ̀kan. A lo ìtẹ̀jáde gbígbẹ́, wúrà bébà tín-ínrin, bébà crepe, dígí àti igi gbígbẹ́. Èròǹgbà náà ni láti so àṣà àtọwọ́dọ́wọ́ pọ̀ mọ́ ìrísí òde-òní tí ó rọrùn tí ó sì mọ́.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Rb5 Vinicola Iṣẹ Akọkọ: Ìpóòlù Ọtí Waini, Ìdánimọ̀ Wíwo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Rb5 Vinicola Iṣẹ Akọkọ: Ìpóòlù Ọtí Waini, Ìdánimọ̀ Wíwo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Rb5 Vinicola Iṣẹ Akọkọ: Ìpóòlù Ọtí Waini, Ìdánimọ̀ Wíwo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The RB5 is a winery located in the city of Sao Leopoldo / RS, in a region of Italian colonization. RB5 Begun in 1853 with the devotion of the 5 Bartolini brothers. The father of the Bartolini family (Giovanni Bartolini) had the dream of migrating to Brazil and starting a winery where he could apply all the technique developed in a life-time of learning in Palermo/Italy. Rodolfo, Andres, Gorges, Antonio, and Hugo dedicated their lives to fulfill their father's dream. but they did not stop there.
- Ìwọ̀n àti Àpò
- The icon is a monogram, created with the hidden letters "R and B" inside a clean serif 5 number. We also designed in the negative space a wine opener silhouette.
The complete visual identity project included several collaterals.
Business cards, envelopes, shopping bags, custom documents, wooden package boxes, care manuals, wine bottle packaging, in-store uniforms, tags, UI/UX for website. - Àwọn Àkọlé
- Branding, Wine, Packaging, Wood, Winery, RB5, Vinicola, monogram, Iconic, elegant
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- All of the materials were designed Studio Victor Weiss and produced with premium printing agencies in south Brazil. Several production techniques/materials were used, including embossing, golden folio, crepe paper, annealed glass and clean cut premium wood.
All of the processes were supervised Rodolfo and Weiss. - Ìpèníjà Àpèsè
- We needed to develop a visual identity that could tell the amazing Bartolini family story, but also show that it is a modern company with up to date machinery. One of the most important touch points of the brand is its website, so it needed to work well both physically and digitally. It had to be both modern and antique. We understood the naming process was gonna be one of the most important leverages to telling the story and also having a modern feel.
R - Rodolfo (Father of current CEO)
B - Bartolini (Families name)
5 - Reference to the 5 brothers that created the company.
In conjunction the naming felt modern and bold. We had achieved our objective. By creating a simple and yet clever monogram, we were able to input all 3 elements of the name into one simple icon. What at first may seem like a beautiful number 5, is actually a complete brand name, rb5. We understood the icon should work alone for responsive platforms and small locations (such as a profile picture), but also, in conjunction with the name. If the icon were an obvious monogram, it would read "RB5, RB5". This repetition would be tiring and common. That is why we chose an abstract formation for the icon, in witch can be used both next to brand name or separate. - Ìwádìí
- 1. Target Audience. It was important to understand who were we directing with the built visuals. Answering questions such as target demographic, location, industry, income range, hobbies, communication, thought, importance, reach, challenges, purchase decision making, and objections we started to understand who are we speaking to through our design.
2. Persona. By creating a specific avatar of who the end costumer is, we can create specific strategies and explore direct possibilities.
3. Brand attributes. We needed to list the values that identify and differentiate competitors without a point of sale, as well as the performance of the final product.
4. Archetype. A brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. Defining the brand archetype helped us through the bench-marketing process and also directly into typography selection and colors in the over-all look and feel of the project. For Rb5 we used The Ruler archetype.
The next steps were to develop the brand tone of voice and manifest. When the strategic part of the process was done, we begun the design by creating a stylescape and exploring the visual possibilities. - Ìmísí
- Each Bartolini brother focused on studying one kind of grape, one kind of wine. Each brother has a specialty, one of the secrets of the success of RB5. Today Joao Vitor, (son of Rodolfo Bartolini) is the head of the company, combining quality and tradition with technology and innovation.
With the visual identity we wanted to convey: Quality, tradition, seriousness, good taste, class. - Àkókò Iṣẹ́ Àkànṣe
- The project started in may 2017 at our first meeting with client in Porto Alegre. And finished in January 2018 in Sao Leopoldo. (With the re-brand launch).
- Ìlànà Ìṣiṣẹ́
- The core behind RB5 Winery is to create a sophisticated experience to the client. To stand-out from big mass production wine companies, as a unique artesanal "handmade" product.
RB5 farms the grapevines, create the perfect alcoholic combinations and store the final product for years until its ready for retail. The product can be found in several premium supermarkets and stores through South America.
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