Plaza del Sol Iṣẹ́ Àkọ́kọ́: Ìdì Oúnjẹ Ìjẹunjẹ by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Plaza del Sol Iṣẹ́ Àkọ́kọ́: Ìdì Oúnjẹ Ìjẹunjẹ
by Estudio Maba
Client: Plaza del Sol
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #104257The Design
About Plaza del Sol Iṣẹ́ Àkọ́kọ́: Ìdì Oúnjẹ Ìjẹunjẹ
Ọ̀rọ̀ Ìwé: Plaza del Sol jẹ́ apẹrẹ ìdì fún àwọn àpò crisps. Àwọn àwòrán náà fa ìmísí láti inú àwọn àmì àṣà ìbílẹ̀ àti àwọn ohun ìrántí tí a ń rí ní àwọn ìlú arìnrìn àjò ilẹ̀ Sípéènì, a sì fi wọ́n hàn lọ́nà òde-òní pẹ̀lú ìwà àwàdà. Ọ̀kọ̀ọ̀kan àwọn ìdì flow náà ń sọ ìtàn kúkúrú tí a kọ́ láti inú àwọn ohun ìrántí, pẹ̀lú èròǹgbà láti mú kí ẹni tí ó rà á rẹ́rìn-ín. A ṣẹ̀dá àwọn àwòrán náà nípasẹ̀ fọ́tò still life tí a ṣètò sí ojú-ìran kan, a sì ṣe àwọn àpò náà nípasẹ̀ ìtẹ̀wé flexographic. Àpò kọ̀ọ̀kan ní ìwọ̀n 195 sí 320 milimétà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Plaza del Sol Iṣẹ́ Àkọ́kọ́: Ìdì Oúnjẹ Ìjẹunjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Plaza del Sol Iṣẹ́ Àkọ́kọ́: Ìdì Oúnjẹ Ìjẹunjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Plaza del Sol Iṣẹ́ Àkọ́kọ́: Ìdì Oúnjẹ Ìjẹunjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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