Mau Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Òórùn Alátẹ̀ by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Mau Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Òórùn Alátẹ̀
by Moe Nakagawa
Client: Moe Nakagawa
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Mau Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Òórùn Alátẹ̀
Mau jẹ́ àpẹẹrẹ ìdìpọ̀ fún òórùn alátẹ̀ tí wọ́n fi ìdàrọ́ ṣe, tí àṣà ìṣẹ̀dálẹ̀ Japan ni ó ru sókè. Orúkọ náà Mau túmọ̀ sí jíjó nígbà tí ó bá ń fò lílẹfẹ́, kókó ọ̀rọ̀ rẹ̀ sì jẹ́ ìrọ̀lẹ̀ àti fífúyẹ́. Àpò ìwé tí a fi washi ṣe, èyí tí í ṣe ìwé àtọwọ́dọ́wọ́ ti Japan, ni wọ́n gbé òórùn náà sí. Ìfọwọ́kàn àwọ̀ omi lórí washi náà ń fi ìwà pẹ̀lẹ́pẹ̀lẹ́ ti òórùn náà hàn. Òórùn alátẹ̀ ní iye omi tí ó kéré, nítorí náà a lè fi ìwé nìkan ṣe ìdìpọ̀ náà, láìsí pilasitiiki. Òórùn pẹ̀lẹ́pẹ̀lẹ́ náà wà fún àwọn ènìyàn tí wọ́n rí i pé òórùn tí a fi ọtí ṣe le jù.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Mau Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Òórùn Alátẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mau Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Òórùn Alátẹ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mau Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Òórùn Alátẹ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense. - Dimensions & Packaging
- Product: Φ14 mm x Height 77mm
- Tags
- perfume, package, packaging design, Japan, washi, waxed perfume
- Production Technology
- A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
- Design Challenge
- It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
- Research
- Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
- Inspiration
- The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them. - Project Duration
- 2016-2019
- Operation Flow
- Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
- Team Members
- Art Direction & Design: Moe Nakagawa
- Image Credits
- Moe Nakagawa(all)
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