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Oulevi Packaging Design Iṣẹ́ Pàkó Bíà by Zhangyong Hou

Oulevi Packaging Design Iṣẹ́ Pàkó Bíà by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


IrinÌdìpò· 2021

Oulevi Packaging Design Iṣẹ́ Pàkó Bíà

by Zhangyong Hou

Client: Oulevi

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category

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Verified Award Winner

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The Design

About Oulevi Packaging Design Iṣẹ́ Pàkó Bíà

Oulevi jẹ́ ìṣàpẹẹrẹ àpò ìdábòbò fún bíà tí a fà jáde láti agbárí. Ohun èlò náà jẹ́ agolo irin aláìlẹ́ta (stainless steel) tí ó ní àyè inú lítà kan, tí ìwọ̀n rẹ̀ nígbà tí a tẹ́ ẹ sílẹ̀ jẹ́ 274 mm ní gígùn àti 193 mm ní gíga. Àwòrán tí a tẹ̀ sórí rẹ̀ ṣe àwòrán gíláàsì bíà kan. Àwọn àwòrán ìṣàpẹẹrẹ fi ìpilẹ̀ṣẹ̀ àwọn èròjà ìpilẹ̀ṣẹ̀ hàn, tí ó ní bálì (barley) láti ilẹ̀ Australia, ìwúkàrà láti àríwá Yúróòpù àti hops láti Àríwá Amẹ́ríkà. Àwòrán gíláàsì náà ràn àwọn oníbàárà lọ́wọ́ láti mọ àmì náà láti ọ̀nà jíjìn. Èròǹgbà ìṣàpẹẹrẹ yìí ni láti fi ìtàn ọjà náà hàn kedere lórí pẹpẹ.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Oulevi Packaging Design Iṣẹ́ Pàkó Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Oulevi Packaging Design Iṣẹ́ Pàkó Bíà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Oulevi Packaging Design Iṣẹ́ Pàkó Bíà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging
Net content:1 liter ,
Development dimension: 274mm long, 193mm high
Tags
Beer packaging, illustration, beer logo design
Production Technology
Stainless steel can
Design Challenge
As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research
Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration
Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration
It took a month,
Location: Dalian, China
Team Members
Zhangyong Hou

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