Idẹ Ìdìpò · 2021
Mi Temple of Heaven Builder Packaging Iṣẹ Akọkọ: Ìdì Ìṣeré Bíríkì Ìkọ́lé
by Yang Zhang
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2021 in Ìdìpò
- CLIENT: Beijing AIQI Technology Co., Ltd.
- Estimated Number of Design Views: 13,077
- Verification code 33DEAA6812 · Verify this award
Colors
About Mi Temple of Heaven Builder Packaging Iṣẹ Akọkọ: Ìdì Ìṣeré Bíríkì Ìkọ́lé
Ọ̀rọ̀ Ìwé: Ìdì Mi Temple of Heaven Builder jẹ́ ìdì bébà fún ìṣeré bíríkì ìkọ́lé. Ojú ìta rẹ̀ ń fi Hall of Prayer for Good Harvest hàn nínú àwọn àwòrán ìlà onípẹ̀kípẹ̀kí, àti ìṣètò tí ó ní àyè funfun tí ó pọ̀ tí ó jẹ́ kí àwòrán náà wà ní ìdákẹ́jẹ́ẹ́. Ìgbékalẹ̀ náà so ìfihàn àti ìdìpọ̀ pọ̀ mọ́ apoti kan ṣoṣo. Ṣíṣí ìbòrí òkè yóò ṣí ìlẹ̀kùn tí a tẹ̀wé sí i, tí ó fi ìtàn àṣà ìsopọ̀ igi ìbílẹ̀ Ṣáínà hàn, pẹ̀lú àkọsílẹ̀ gbogbo àwọn ẹ̀yà lórí ìhà kejì. Lẹ́yìn ìlẹ̀kùn náà, àwọn àpò bíríkì náà ni a to sí ọ̀nà ìpele. A lè yọ ìgbékalẹ̀ inú náà jáde kí a sì tún lò ó gẹ́gẹ́ bí apoti ìpamọ́.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Mi Temple of Heaven Builder Packaging Iṣẹ Akọkọ: Ìdì Ìṣeré Bíríkì Ìkọ́lé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Mi Temple of Heaven Builder Packaging Iṣẹ Akọkọ: Ìdì Ìṣeré Bíríkì Ìkọ́lé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Mi Temple of Heaven Builder Packaging Iṣẹ Akọkọ: Ìdì Ìṣeré Bíríkì Ìkọ́lé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
