Mi Transformers Optimus Prime Packaging Iṣẹ Akọkọ Ti Package Isere Bulọọki Ile by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Mi Transformers Optimus Prime Packaging Iṣẹ Akọkọ Ti Package Isere Bulọọki Ile
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Mi Transformers Optimus Prime Packaging Iṣẹ Akọkọ Ti Package Isere Bulọọki Ile
Ọrọ Iwe: Package Mi Transformers Optimus Prime jẹ apo iwe ti a ṣe apẹrẹ fun isere bulọọki ile. Iwaju apoti naa fihan ọja ti a ti kojọpọ, nitorina apẹrẹ ati awọn ẹya gbigbe naa han kedere si awọn onibara. Aṣa ti o rọrun ati awọn awọ ti a yan fihan iwa ti isere naa. Awọn iṣẹ ifihan ati package ni a papọ sinu igbekalẹ kan naa. Ideri oke ṣii lati fi han awọn apo bulọọki ti a to sinu ipele. Apoti isalẹ ṣii si ẹgbẹ mejeeji lati ṣe awọn apoti ipamọ ọtọtọ. A le to awọn ẹya naa ni ibamu si iru wọn, ati pe apoti naa le tun lo fun ipamọ ojoojumọ.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Mi Transformers Optimus Prime Packaging Iṣẹ Akọkọ Ti Package Isere Bulọọki Ile jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Mi Transformers Optimus Prime Packaging Iṣẹ Akọkọ Ti Package Isere Bulọọki Ile yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Mi Transformers Optimus Prime Packaging Iṣẹ Akọkọ Ti Package Isere Bulọọki Ile nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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