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The Mask That Ate The Virus Ìṣé Àkọ́kọ́: Ìbòjú Apa-Kòkòrò-Àìsàn-Run by Birger Linke

The Mask That Ate The Virus Ìṣé Àkọ́kọ́: Ìbòjú Apa-Kòkòrò-Àìsàn-Run by Birger Linke is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


FàdákàÌdìpò· 2021

The Mask That Ate The Virus Ìṣé Àkọ́kọ́: Ìbòjú Apa-Kòkòrò-Àìsàn-Run

by Birger Linke

Client: Birger Linke Design

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category

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Verified Award Winner

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Colors

The Design

About The Mask That Ate The Virus Ìṣé Àkọ́kọ́: Ìbòjú Apa-Kòkòrò-Àìsàn-Run

Ìwé Àkọsílẹ̀: Ilé-iṣẹ́ ìmọ̀-ẹ̀rọ-ẹ̀dá Switzerland tí ń jẹ́ Livinguard ṣe àṣọ kan fún àwọn ìbòjú tí a lè tún lò tí ó ń pa àwọn kòkòrò àrùn, elú, àti kòkòrò-àìsàn (pẹ̀lú Covid 19) run nígbà tí wọ́n bá kàn án. A mú èrò yìí wá sí ìyè nínú ìdìpọ̀ náà: Ìbòjú náà ń wá nínú àpò tí ó mọ́ tónítóní. Okùn ike kan tí a so mọ́ ọn ń ṣe eré-àwòrán – nígbà tí a bá fà á sókè àti sísàlẹ̀ – àwòrán kòkòrò-àìsàn kan tí a ń jẹ nínú ìlànà náà, tí ó ń fi àwàdà tí a nílò gidigidi kún àwọn ọjọ́ ìpọ́njú. Láti yẹ́ ìdàrúdàpọ̀ àwọn ìbòjú láàrin àwọn ọmọ ẹbí, tí ó sì lè fa àkóràn-àgbélébùú, àwọn àkọ́ ìṣàtúnṣe tí ó ní àwọ̀ ọ̀tọ̀ọ̀tọ̀ ń wá nínú àpò ọ̀tọ̀ láti ṣe àṣàtúnṣe fún ìbòjú kọ̀ọ̀kan.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

The Mask That Ate The Virus Ìṣé Àkọ́kọ́: Ìbòjú Apa-Kòkòrò-Àìsàn-Run jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé The Mask That Ate The Virus Ìṣé Àkọ́kọ́: Ìbòjú Apa-Kòkòrò-Àìsàn-Run yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. The Mask That Ate The Virus Ìṣé Àkọ́kọ́: Ìbòjú Apa-Kòkòrò-Àìsàn-Run jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging
Width 220 x Depth 22 x Height 220
Tags
Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology
Livinguard treated textile, styrofoam, EVA
Design Challenge
Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research
To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration
Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration
The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow
The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents
Livinguard patented, treated textile
Team Members
Birger Linke
Image Credits
Photography: Chiara Ye Photography

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