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RV wine Iṣẹ Akọkọ: Ìdí Ìgò Wáìnì by Hu Jijun

RV wine Iṣẹ Akọkọ: Ìdí Ìgò Wáìnì by Hu Jijun is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


IdẹÌdìpò· 2021

RV wine Iṣẹ Akọkọ: Ìdí Ìgò Wáìnì

by Hu Jijun

Client: SIVA X Dreamatic Design

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category

12,559

Verified Award Winner

Verify Award Status for #107706

Colors

The Design

About RV wine Iṣẹ Akọkọ: Ìdí Ìgò Wáìnì

Ọ̀rọ̀ Ìwé: RV jẹ́ àpẹrẹ ìdí ìgò tí a ṣe fún wáìnì Faranse tí a ń gbé jáde gẹ́gẹ́ bí ẹ̀dà pàtàkì tí iye rẹ̀ ní ààlà. Ìṣàkó náà ní ààlà sí ìgò 6,000 ti wáìnì pupa, ọ̀kọ̀ọ̀kan tí ó ní 750 ml pẹ̀lú ìwọ̀n ọtí 13.5 ìdá ọgọ́rùn-ún nípa ìwọ̀n. Èdè wíwo náà tọ́ka sí ìwà ìgbàlódé àti ọ̀nà ìṣẹ̀nà tí ó gaju ti Paris, France, ó sì ń fi ọ̀nà ìgbésí ayé tí ó lẹ́wà tí ó sì rọrùn hàn. A ṣe àmì náà pẹ̀lú spot UV, ìdíwọ̀n gbóná (hot stamping) àti ìtẹ̀wé ẹ̀wọ̀n (screen printing) lórí PVC tí a lè tún lò. Ète náà ni láti mú kí àmì-ọjà náà rọrùn láti dá mọ̀ àti láti rántí nípasẹ̀ ìdí ìgò náà nìkan.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

RV wine Iṣẹ Akọkọ: Ìdí Ìgò Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé RV wine Iṣẹ Akọkọ: Ìdí Ìgò Wáìnì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. RV wine Iṣẹ Akọkọ: Ìdí Ìgò Wáìnì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging
Red Wine:13.5%vol, 750ml.
Tags
Premium, Pure, Fascinating, Unique, Contemporary
Production Technology
spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge
How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research
In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration
RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration
The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members
Hu Jijun

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