Super Box Iṣẹ Akọkọ: Idọti by Musa Celik is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Super Box Iṣẹ Akọkọ: Idọti
by Musa Celik
Client: Divan
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #108627The Design
About Super Box Iṣẹ Akọkọ: Idọti
Ọrọ Iwe: Super Box jẹ idọti fifiranṣẹ ounjẹ ti a ṣe apẹrẹ fun Divan Restaurant ni Turkey. Awọn ọna oriṣiriṣi ti awọn apoti naa ṣe iranlọwọ lati mura ati fi awọn aṣẹ ranṣẹ ni ọna ti o munadoko. Pẹlupẹlu, inki thermochromic ti o wa lori idọti naa le fun alaye nipa awọn ipele iwọn otutu ti ounjẹ naa. Idọti naa ni a le tunlo ati pe ko ni ipalara si ayika nitoripe a ṣe agbekalẹ rẹ pẹlu awọn ohun elo ti o le jẹ biodegradable, gẹgẹ bi iresi.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Super Box Iṣẹ Akọkọ: Idọti jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Super Box Iṣẹ Akọkọ: Idọti yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Super Box Iṣẹ Akọkọ: Idọti nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The outer box differs from other designs with its asymmetrical shape which makes it easier for the Divan kitchen team to place and deliver the orders more efficiently. The designs differ visually for various food groups to prevent difficulties in the preparation of the orders.
Thermochromic ink which we have used in hot food packaging informs the consumer when the temperature decreases. The design makes it possible to enjoy a meal without the need of a table. - Dimensions & Packaging
- Pizza and Hot Food Box: 370 mm x 370 mm x 55 mm
Pide: 480 mm x 185 mm x 53 mm
Burger: 250 mm x 170 mm x 100 mm - Tags
- Food Box, Thermochromic Ink, Recyclable, Delivery, Pandemic
- Production Technology
- We designed the Super Box considering both customer satisfaction and Divan kitchen team.
Thanks to its modular structure, the hot lunch box can be utilized in various combinations. This makes it easier to prepare the orders.
All packaging and tools are produced from biodegradable materials. In this way, product packaging does not create waste in nature.
The special ink print used on the box emerges at temperatures below 40 degrees and informs the consumer when to warm the food. - Design Challenge
- Finding and printing the ink that changes color at our desired temperature was a critical challenge. We carried out various trials to make sure it works. Besides, being able to provide customer satisfaction during the lockdown days was not an easy task. But we received so many positive feedbacks from the customers that we can say we made it possible.
- Research
- During the lockdown period, people needed a way to experience a pleasant meal in the safety of their homes. The food delivery options were in high demand. Since we want to reflect our client's vision in this design, we searched for the best quality, environmentally friendly materials. Moreover, we observed that perfect timing is crucial while making deliveries. So, we wanted to make sure that the orders are prepared easily. That's why we designed several boxes with different shapes. We also made a lot of tests to make sure the temperature ink works properly.
- Inspiration
- Divan is one of the leading restaurants and bakeries in Turkey. The customers define Divan with its excellent quality.
During the lockdown period in the coronavirus pandemic, we wanted to deliver the quality of a served meal in Divan Restaurant to customer homes.
Thanks to a new packaging design with sophisticated properties which reflects the brand’s vision, we made sure this quality reach the consumers during the quarantine period. - Project Duration
- The project started in April 2020 and finished in June 2020 in Istanbul.
- Operation Flow
- This package as a whole is created to deliver Divan experience to homes.
The package provides more reliable delivery. It is recycled and nature-friendly. Boxes additionally serve as a tray for hot meals. In this way, you can enjoy your meal without the need of a table. Thanks to the separators in the pizza packaging, your hands won't get greasy. The package informs you about the temperature of the product inside.
All these details provide you a pleasant meal in the comfort of your home. - Team Members
- Creative Director: Musa Çelik
Designer: Musa Çelik - Image Credits
- All images were taken by Musa Çelik.
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