Cascahuin Igò Tequila láti ọwọ́ Humberto Garcia jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2021
Cascahuin Igò Tequila
látọ̀wọ́ Humberto Garcia
Oníbàárà: Tequila Cascahuín
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #110322Àpẹrẹ Náà
Nípa Cascahuin Igò Tequila
Cascahuin jẹ́ igò tí a ṣe fún tequila. A ṣàtúnṣe ẹnu, òrùka àti ọrùn igò náà kí ètò dídìnú lè ṣiṣẹ́ pẹ̀lú kọ́kọ́rọ́ oníkọ́kì. A fi àmì àpẹẹrẹ àwòrán ọjà náà sórí ọrùn ní gbígbóná ga, tí ó fún àpótí náà ní àmì ìdámọ̀ àkànṣe. A ṣe àpótí gíláàsì náà nípasẹ̀ fífẹ́ gbà mọ́lù, pẹ̀lú gíláàsì sódíọ̀mù-kálíṣíọ̀mù gẹ́gẹ́ bí ohun èlò ìpìlẹ̀. A ṣe kọ́kọ́rọ́ dídìnú náà láti inú àwọn èso kọ́kì àdánidá tí a yàn tí a fi àwọ̀ oúnjẹ ẹ̀ka ọ̀gbìn tò dáa dídín. Igò náà wọ̀n 70 nípa 70 nípa 260 mílímítà. Àpẹẹrẹ náà gba ìmísí láti inú àwọn iṣẹ́ ọnà ṣáájú-Hispaniki, àwọn ohun èlò àti kíka àwọn ìràwọ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Cascahuin Igò Tequila jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Cascahuin Igò Tequila yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Cascahuin Igò Tequila jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Ìwọ̀n àti Àpò
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Àwọn Àkọlé
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Ìpèníjà Àpèsè
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Ìwádìí
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Ìmísí
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Àkókò Iṣẹ́ Àkànṣe
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Ìfọwọ́sí Àwòrán
- All photos: Irving Jimenez & Humberto Vanhuten
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