Cilly Iṣẹ́ Pàtàkì: Ìdì Àpótí Ohun Mímu by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Cilly Iṣẹ́ Pàtàkì: Ìdì Àpótí Ohun Mímu
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #110699The Design
About Cilly Iṣẹ́ Pàtàkì: Ìdì Àpótí Ohun Mímu
Ọ̀rọ̀ Ìwé: Cilly jẹ́ ìdìmọ́ àpótí tí a ṣe fún omi ṣúgà rosa roxburghii tí a ṣe fún àwọn ọ̀dọ́ tí ń lo ọjà. Omi náà jẹ́ èyí tí a ṣe láti fọ ẹnu mọ́ nígbà tí a bá ń jẹun, tí ó sì tún jẹ́ àṣàyàn tí ó ní ìlera àti oúnjẹ pípé. Àpótí náà jẹ́ ìkòkò aluminiomu tí ó lè gba 245 ml. Ìkòkò náà ní gígùn 65 mm, ìbú 65 mm, àti gíga 95 mm. Àwòrán tí a lò darapọ̀ mọ́ ọ̀nà graffiti pẹ̀lú aworan pop art. Orúkọ ọjà náà wà nínú ipa àrà ọ̀tọ̀ tí ó dàbí bí omi ṣúgà ti ń tú jáde. Àwọn àwọ̀ dídán àti ìyàtọ̀ ń fún ìkòkò náà ní ìrísí ọ̀dọ́ àti ìgbà lóde òní.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Cilly Iṣẹ́ Pàtàkì: Ìdì Àpótí Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Cilly Iṣẹ́ Pàtàkì: Ìdì Àpótí Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Cilly Iṣẹ́ Pàtàkì: Ìdì Àpótí Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii Juice,Young Brand,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
- Research
- Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
- Inspiration
- The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
- Project Duration
- The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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