Super Leg Iṣẹ́ Àkọ́kọ́: Ìdìí Oúnjẹ Ìjẹunjẹ by Chen Wang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Super Leg Iṣẹ́ Àkọ́kọ́: Ìdìí Oúnjẹ Ìjẹunjẹ
by Chen Wang
Client: Three Squirrels
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg Iṣẹ́ Àkọ́kọ́: Ìdìí Oúnjẹ Ìjẹunjẹ
Ọ̀rọ̀ Ìwé: Super Leg jẹ́ ìdìí oúnjẹ ìjẹunjẹ tí a ṣẹ̀dá fún ami-òwò oúnjẹ ilẹ̀ Ṣáínà kan. Ìdìí náà fi àwòrán ẹranko ààmì ami-òwò náà hàn, ọ̀kẹrẹ kan tí à ń pè ní Xiaojian, tí ó dùbúlẹ̀ sórí ẹsẹ̀ adìẹ ńlá kan tí ó sì ń gbádùn oúnjẹ náà nígbà tí aṣọ rẹ̀ sì di dídìímú sórí pẹpẹ ìtajà. Àwòrán yìí wá láti inú ìṣẹ̀lẹ̀ eré àwàdà kan nínú èyí tí eku kan jí wàràkàṣì tí ológbò sì mú un. Apá ẹsẹ̀ adìẹ náà tí ó dàbí ẹni pé eyín ti fàya di fèrèsé kan, tí ó jẹ́ kí ẹran inú rẹ̀ hàn kedere. Ìṣẹ̀dá yìí so ààmì ami-òwò náà pọ̀ mọ́ ọjà náà, ó sì ń ràn ìdìí náà lọ́wọ́ láti yàtọ̀ sí àwọn ọjà mìíràn tí ó jọra lórí pẹpẹ ìtajà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Super Leg Iṣẹ́ Àkọ́kọ́: Ìdìí Oúnjẹ Ìjẹunjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Super Leg Iṣẹ́ Àkọ́kọ́: Ìdìí Oúnjẹ Ìjẹunjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Super Leg Iṣẹ́ Àkọ́kọ́: Ìdìí Oúnjẹ Ìjẹunjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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