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Renata-A Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Sáùbù Irun by Hsiao Che Hou

Renata-A Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Sáùbù Irun by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


FàdákàÌdìpò· 2021

Renata-A Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Sáùbù Irun

by Hsiao Che Hou

Client: Renata

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category

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The Design

About Renata-A Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Sáùbù Irun

Renata-A jẹ́ ìgò sáùbù tí a ṣe fún ilé-iṣẹ́ tó ń bójú tó irun. Ara ìgò náà ni a fi ohun èlò tó dá lórí ohun alààyè ṣe, èyí tí a ṣe láti inú àwọn kùkùté tíì tí a dà nù tí a kójọ látọ̀dọ̀ àwọn àgbẹ̀ tíì ní Taiwan. Ohun èlò náà ń rọ́pò ìdá ogójì nínú ọgọ́rùn-ún ti pilasítíìkì tó dá lórí kẹ́míkàlì epo, ó sì ń ràn wá lọ́wọ́ láti dín ìtújáde carbon kù. Ìgò náà lágbára bí àwọn àpò pilasítíìkì tí a mọ̀, a lè tún un ṣe, kò sì ní tú àwọn nǹkan olóró jáde sínú ilẹ̀ lẹ́yìn tí a bá sun ún. Ìdìpọ̀ náà ní sáùbù tí a fi àwọn àjẹ̀jẹ́ ewéko Ṣáínà ṣe nínú, ìṣàpẹẹrẹ náà sì ń fi kókó ọ̀rọ̀ àtúndáni hàn.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Renata-A Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Sáùbù Irun jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Renata-A Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Sáùbù Irun yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Renata-A Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Sáùbù Irun jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging
8cm x 3.5cm x 16cm
Tags
Package Design, Visual Design, Brand Design
Production Technology
PLA(Biomass Plastics) / HDPE / Paper
Design Challenge
RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research
RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration
RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration
2019 in Taoyuan / Taiwan
Operation Flow
NA
Patents
NA
Team Members
NA
Image Credits
DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU

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