Maskeeper Ise Pataki: Apoti Ipamọ Iboju-Oju by Maurice Kwok and Steve Yeung

Maskeeper Ise Pataki: Apoti Ipamọ Iboju-Oju by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ohun Ọ̀ṣọ́ Àṣà àti Ìrìnàjò Competition Category.

IrinOhun Ọ̀ṣọ́· 2021

Maskeeper Ise Pataki: Apoti Ipamọ Iboju-Oju

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ohun Ọ̀ṣọ́ Category

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The Design

About Maskeeper Ise Pataki: Apoti Ipamọ Iboju-Oju

Ọrọ Iwe: Maskeeper jẹ apoti ipamọ igba diẹ fun awọn iboju-oju, ti a ṣe pọ sinu ìwọ̀n kaadi-iṣẹ kekere kan. A ṣe Maskeeper láti inú aṣọ polypropylene onípele ounjẹ, tí a gé àti tí a ṣe pọ fún ìṣelọ́po tó yára àti tí kò gbowó lórí. A gbe iboju-oju sori aṣọ tí a ṣí sílẹ̀ tí a sì fi pọ̀ sínú rẹ̀, nítorí náà àwọn ojú iboju náà máa dúró ní bíbò, èyí tí ó sì dín ìlọ́wọ́sí àìmọ́ kù. Pẹ̀lú ìwọ̀n 91 nípasẹ̀ 61 nípasẹ̀ 8 milimita àti ìwọ̀n òṣùwọ̀n 10 giramu, Maskeeper wọ inú àpò aṣọ ní ìrọ̀rùn. Ìṣàpẹẹrẹ yìí fúnni ní ọ̀nà mímọ́ àti onímọ̀tótó dípò yíyí àwọn iboju-oju tí a ti yọ kúrò sínú bébà tissue tàbí súfèé ní àkókò oúnjẹ.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Maskeeper Ise Pataki: Apoti Ipamọ Iboju-Oju jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Maskeeper Ise Pataki: Apoti Ipamọ Iboju-Oju yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Maskeeper Ise Pataki: Apoti Ipamọ Iboju-Oju nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung