Beltur Go Iṣẹ Onipilẹ: Ìdìpọ̀ Ounjẹ by Musa Celik is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Beltur Go Iṣẹ Onipilẹ: Ìdìpọ̀ Ounjẹ
by Musa Celik
Client: Beltur
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #112421The Design
About Beltur Go Iṣẹ Onipilẹ: Ìdìpọ̀ Ounjẹ
Ọ̀rọ̀ Ìwé: Beltur Go jẹ́ ìwọ̀n ìdìpọ̀ ounjẹ àti ohun mímu tí a ṣe fún lílò nínú àwọn ọgbà ìtura ìlú tí ó tóbi. A lè gbé àpótí ounjẹ náà sí orí ago ohun mímu náà, tí koto mímu náà sì kọjá la àpótí náà lọ, tó bẹ́ẹ̀ tí ounjẹ àti ohun mímu fi lè jẹ́ dídìmú pẹ̀lú ọwọ́ kan ṣoṣo. Àwọn agbègbè kékeré tí a ṣẹ́ pọ̀ sí àpótí náà lè ṣí sílẹ̀ láti gbé obè mọ́. Àpótí ounjẹ náà pẹ̀lú lè ṣe lò nìkan, pẹ̀lú fọ́ọ̀kì tí a fi sí orí rẹ̀. Gbogbo àwọn ẹ̀yà ni a ṣe láti inú bébà Bristol tí ìwọ̀n rẹ̀ jẹ́ 350 gram pẹ̀lú ìtẹ̀wé offset, bébà sì ń rọ́pò pilasitiki láti dín ìsọdànù pilasitiki kù. Ìdìpọ̀ kọ̀ọ̀kan máa ń dé ní pẹrẹsẹ fún ìtọ́jú àti ìrìnàjò tí ó rọrùn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Beltur Go Iṣẹ Onipilẹ: Ìdìpọ̀ Ounjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Beltur Go Iṣẹ Onipilẹ: Ìdìpọ̀ Ounjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Beltur Go Iṣẹ Onipilẹ: Ìdìpọ̀ Ounjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - Dimensions & Packaging
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - Tags
- Snack, Take Away, Food Box, On The Go
- Production Technology
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- Design Challenge
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- Research
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - Inspiration
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - Project Duration
- The project took place between June 2020 and August 2020 in Istanbul.
- Operation Flow
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - Team Members
- Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat - Image Credits
- All photos taken by Musa Çelik.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
