Heffron Ìṣe Àkọ́kọ́: Ìdìpọ̀ Ìgò Ọtí Rọ́mù by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Heffron Ìṣe Àkọ́kọ́: Ìdìpọ̀ Ìgò Ọtí Rọ́mù
Client: The Green Tree Distillery
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #113463The Design
About Heffron Ìṣe Àkọ́kọ́: Ìdìpọ̀ Ìgò Ọtí Rọ́mù
Heffron ni àpẹrẹ ìdìpọ̀ fún ọtí rọ́mù kan tí ilé-ìṣelọ́tí kan ní orílẹ̀-èdè Czech ń ṣe. Ọtí rọ́mù náà bọlá fún àwọn ẹgbẹ́ ọmọ ogun Czechoslovak, tí wọ́n jà ní Rọ́ṣíà láàárín ọdún 1914 àti 1918 tí wọ́n sì ṣe ìrànlọ́wọ́ láti fìdí Orílẹ̀-èdè Olómìnira Czechoslovak múlẹ̀. Heffron ni orúkọ ọkọ̀ ojú omi tó gbẹ̀yìn tó gbé àwọn ọmọ ogun náà láti Rọ́ṣíà lọ sí Yúróòpù. Àwòṣe náà jáde láti inú àwọn lẹ́tà tí àwọn ọmọ ogun ránṣẹ́ sí ilé nígbà ìrìnàjò gígùn náà. Ìgò gíláàsì tó dájú náà gba 500 ml. A fi bébà kírímù aláwọ̀ rẹwà ṣe àmì náà pẹ̀lú gígé fọ̀nrọ̀n ontẹ̀ lẹ́tà àti fànísì dídán ní àwọn ibì kan, tí a tẹ̀ ní àwọ̀ mẹ́ta.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Heffron Ìṣe Àkọ́kọ́: Ìdìpọ̀ Ìgò Ọtí Rọ́mù jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Heffron Ìṣe Àkọ́kọ́: Ìdìpọ̀ Ìgò Ọtí Rọ́mù yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Heffron Ìṣe Àkọ́kọ́: Ìdìpọ̀ Ìgò Ọtí Rọ́mù jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
- Dimensions & Packaging
- Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm. - Tags
- branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
- Production Technology
- Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
- Design Challenge
- The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
- Research
- I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
- Inspiration
- The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
- Project Duration
- This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
- Operation Flow
- It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
- Patents
- Trademark (2019) Palírna U Zeleneho stromu
- Image Credits
- Photos of the bottles were made in studio Cotashon.
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