Boo Ìlò Àkọ́kọ́: Ìdìpọ̀ Ọjà Ìwẹ̀nùmọ́ by Evgeniya Abramova is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Boo Ìlò Àkọ́kọ́: Ìdìpọ̀ Ọjà Ìwẹ̀nùmọ́
Client: Boo
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #114004The Design
About Boo Ìlò Àkọ́kọ́: Ìdìpọ̀ Ọjà Ìwẹ̀nùmọ́
Boo jẹ́ àpẹẹrẹ ìdìpọ̀ fún ọ̀wọ́ àwọn ọjà ìwẹ̀nùmọ́ tí a pète fún àwọn ilé tí ó ní àwọn ọmọ kékeré. Ọ̀wọ́ náà ní gẹ́ẹ̀lì fún fífọ àwo àti ohun ìṣeré àwọn ọmọdé tí ó ní àyọ àwọ̀ chamomile, gẹ́ẹ̀lì ìwẹ̀nùmọ́ ilẹ̀ tí ó ní àyọ àwọ̀ aloe vera, àti sìpéèlì ilé ìwẹ̀ tí ó ní àyọ àwọ̀ igi tii. Àwọn ọjà náà dá lórí àwọn ohun àdánidá, láìsí àwọ̀-àfikún àti òórùn dídùn. Ìgò ṣíṣu kọ̀ọ̀kan gbé àmì àpò tí a ń fọwọ́ fún-ún ní àwọn àwọ̀ ọ̀rẹ̀. Àwọn àwòrán kòkòrò-àrùn hàn lórí àwọn àmì náà, ọjà kọ̀ọ̀kan sì fi kòkòrò-àrùn ọ̀tọ̀ọ̀tọ̀ hàn. Àwọn agbègbè tí ó mọ́ jáà lórí ìgò náà tọ́ka sí pé a ti nu àwọn kòkòrò-àrùn kúrò.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Boo Ìlò Àkọ́kọ́: Ìdìpọ̀ Ọjà Ìwẹ̀nùmọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Boo Ìlò Àkọ́kọ́: Ìdìpọ̀ Ọjà Ìwẹ̀nùmọ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Boo Ìlò Àkọ́kọ́: Ìdìpọ̀ Ọjà Ìwẹ̀nùmọ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
- Dimensions & Packaging
- Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm - Tags
- packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
- Production Technology
- Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve - Design Challenge
- The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
- Research
- In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
- Inspiration
- The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
- Project Duration
- The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
- Operation Flow
- The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
- Patents
- Copyrights belong to Evgeniya Abramova, 2019
- Team Members
- Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin - Image Credits
- Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin
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