Fàdákà Ìdìpò · 2021
Amarico Primary Function: Ìpò Ohun Mímu Aperitif
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2021 in Ìdìpò
- CLIENT: Amàrico
- Estimated Number of Design Views: 24,689
- Verification code E4D6B3B430 · Verify this award
Colors
About Amarico Primary Function: Ìpò Ohun Mímu Aperitif
Amarico jẹ́ àpẹrẹ àmì àti ìpò ohun mímu tí a ṣẹ̀dá fún ohun mímu aperitif ti orílẹ̀-èdè Ítálì. Àpẹrẹ náà ń lo àwòrán ewéko láti fi ṣàfihàn àwọn èròjà tí ń tanná, tí ó ní ìdíjú àti ti ẹ̀dá inú ohun mímu náà. A fi àwọn kráyọ́nì oní-nọ́mbà (digital crayons) yà àwọn àwòrán ìtẹ̀síwájú náà, a sì ṣètò àwọn ewéko kọ̀ọ̀kan sínú ìdàpọ̀ tí ó dàbí àwòjìji tí a mú ìmísí rẹ̀ láti inú iṣẹ́ ọnà ọ̀ṣọ́. Àwọn àkọsílẹ̀ (fonts) tí a fi ọwọ́ ṣe lóde òní bá àwọn àwòrán náà rìn. Àmì kan ṣoṣo ni ó yí ìgò náà ká, ó sì so lógò àti àkọsílẹ̀ tí a fi hàn pọ̀ pẹ̀lú àwọn àkọ̀ọ́lẹ̀ ewéko oníwúrà. Ìgò náà wọn 70 nípasẹ̀ 70 nípasẹ̀ 240 mílímítà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Amarico Primary Function: Ìpò Ohun Mímu Aperitif jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Amarico Primary Function: Ìpò Ohun Mímu Aperitif yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Amarico Primary Function: Ìpò Ohun Mímu Aperitif jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
- Dimensions & Packaging
- 70 mm x 70 mm x 240 mm
- Tags
- Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
- Production Technology
- When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
- Design Challenge
- The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
- Research
- Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
- Inspiration
- The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
- Project Duration
- The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
- Operation Flow
- The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
- Patents
- n/a
- Image Credits
- Photographer: Julius Filip
