Pure Iṣẹ Akọkọ: Ìṣàkóso Ọjà by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Pure Iṣẹ Akọkọ: Ìṣàkóso Ọjà
Client: Shenzhen Laika Technology Co., Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Pure Iṣẹ Akọkọ: Ìṣàkóso Ọjà
Ọrọ Iwe: Pure jẹ́ àpẹẹrẹ àpò ìṣàkóso fún orísun omi ohun ọsìn. Aláwọ̀ búlúù àti funfun ni àwọn àwọ̀ pàtàkì, pẹ̀lú búlúù tí ó dúró fún omi àti funfun tí ó dúró fún ìmọ́tótó. Àwòrán ìsàlẹ̀ oníhà-méjì ti ẹ̀gbẹ́ márùn-ún ọjà náà ni a tẹ̀ sórí àpótí náà, kí àwọn olùrà lè rí ìrísí gangan ohun tí ó wà nínú rẹ̀, nígbà tí àwòrán kan náà tún ń ṣiṣẹ́ gẹ́gẹ́ bí ohun ọ̀ṣọ́. Ìrísí búlúù tí ń yí padà díẹ̀díẹ̀ ń fi hàn omi mímọ́ tí ń ṣàn. Àpótí náà ní ìwọ̀n 300 sí 210 sí 220 mílímítà, a sì fi bébà ìròyìn tí a bo pẹ̀lú amọ̀, pẹ̀lú bébà ehin-erin, fíìmù aláìdán, òwú péálì àti bébà iṣẹ́-ọnà ṣe é.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Pure Iṣẹ Akọkọ: Ìṣàkóso Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Pure Iṣẹ Akọkọ: Ìṣàkóso Ọjà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Pure Iṣẹ Akọkọ: Ìṣàkóso Ọjà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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