Toothpaste Apoti by Kazuo Fukushima is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Toothpaste Apoti
Client: Nippon Zettoc co.,ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #117108The Design
About Toothpaste Apoti
Ero apẹrẹ iṣakojọpọ Toothpaste jẹ ọpọn awọ omi kan. O leti igbadun ti yiyan awọn awọ nigbati kikun. Paste ehin jẹ akojọpọ alailẹgbẹ ti awọn eroja adayeba ati awọn amino acids ti a rii. Nitorinaa, idaji oke ti apoti Toothpaste jẹ ikosile adayeba, ati labẹ idaji jẹ imọ-jinlẹ ati ikosile imọ-ẹrọ. O jẹ apẹrẹ ti o dapọ awọn eroja oriṣiriṣi meji sinu ọkan. Nikẹhin, aami ami iyasọtọ ṣopọ awọn gbọnnu ehin meji ni irisi agbelebu lati ṣe apẹrẹ awọn ọja ẹnu iṣeduro nirọrun.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Toothpaste Apoti jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Toothpaste Apoti yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Toothpaste Apoti jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan. - Dimensions & Packaging
- Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
- Tags
- Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
- Production Technology
- Paper box: matte paper Surface, Paste Tube: matte plastic Surface
- Design Challenge
- The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected. - Research
- Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market. - Inspiration
- In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
- Project Duration
- The project started in August 2020 and finished in January 2021 in Shanghai.
- Operation Flow
- First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Patents
- Nippon Zettoc co.,ltd.
- Team Members
- Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua - Image Credits
- Photographer: Zhu Jie
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