Family Series Iṣẹ Akọkọ: Ìgbáṣọ́ọ̀nà Baijiu by Mason Wang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Family Series Iṣẹ Akọkọ: Ìgbáṣọ́ọ̀nà Baijiu
by Mason Wang
Client: Gui Brewery Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #117380The Design
About Family Series Iṣẹ Akọkọ: Ìgbáṣọ́ọ̀nà Baijiu
Ọ̀rọ̀ Ìwé: Family Series jẹ́ ìgbáṣọ́ọ̀nà fún ọtí Baijiu adùn maotai, tí a ṣe fún àwọn ìṣẹ̀lẹ̀ pàtàkì mẹ́rin nínú ìṣe àṣà ìbílẹ̀ Ṣáínà: ìgbéyàwó, ìbí, ọjọ́ ìbí, àti gbígbéga iṣẹ́. Ìgbáṣọ́ọ̀nà kọ̀ọ̀kan ń lo àwọ̀ pupa àti wúrà, àwọn àwọ̀ tí ó ní ìjọra pẹ̀lú ayẹyẹ àti ọlá-ńlá. Àwòrán tí a lò pẹ̀lú luan àti feng fún ìgbéyàwó, kylin fún àwọn ọmọ, ẹja carp àti dragoni wúrà fún gbígbéga iṣẹ́, àti igi pine àti ẹyẹ crane funfun fún ìwàláàyè gígùn. Àwọn ẹ̀yà ìṣe-ọ̀ṣọ́ ìgò náà jẹ́ irin zinc tí a rọ́ pẹ̀lú ipa àkọsílẹ̀ àti tí a bò pẹ̀lú wúrà. Bíbo ìgò náà tí ó ní ẹ̀yà méjì máa ń bàjẹ́ nígbà tí a bá ṣí i, èyí tí ó ń ṣèrànwọ́ láti dí àdàkọ ẹ̀ṣẹ́ lọ́wọ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Family Series Iṣẹ Akọkọ: Ìgbáṣọ́ọ̀nà Baijiu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Family Series Iṣẹ Akọkọ: Ìgbáṣọ́ọ̀nà Baijiu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Family Series Iṣẹ Akọkọ: Ìgbáṣọ́ọ̀nà Baijiu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
- Production Technology
- 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery. - Design Challenge
- The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
- Inspiration
- The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
- Project Duration
- This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
- Operation Flow
- Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
- Team Members
- Wuhan Pufan Advertising Co., Ltd
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