Prakrishi Àpótí Ìṣàkójọ Èso Gbígbẹ by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2021
Prakrishi Àpótí Ìṣàkójọ Èso Gbígbẹ
by Vishal Vora
Client: Prakrishi
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #117439The Design
About Prakrishi Àpótí Ìṣàkójọ Èso Gbígbẹ
Prakrishi jẹ́ oríṣiríṣi àpótí ìṣàkójọ fún àwọn èso gbígbẹ tí a ṣẹ̀dá fún ọjà orílẹ̀-èdè Íńdíà. Àpẹrẹ náà ṣàfihàn ìtàn ojúran nípa ìjọba ìlera, nínú èyí tí a fi èso gbígbẹ kọ̀ọ̀kan hàn gẹ́gẹ́ bí ọba ìjọba tirẹ̀. Àpótí ìṣàkójọ náà ní àwọ̀ kan ṣoṣo, èso gbígbẹ nìkan ni a tẹ̀ ní àwọ̀ oríṣiríṣi, kí oúnjẹ náà lè di ohun àkọ́kọ́ tí ojú yóò rí lórí àpò kọ̀ọ̀kan. Oríṣiríṣi náà ń lo àpò aláṣọ́tì (zip lock) pẹ̀lú ìtẹ̀wé àwọ̀ mẹ́rin. Àpò kọ̀ọ̀kan jẹ́ 140 mm ní ìbú àti 210 mm ní gíga. Ète rẹ̀ ni láti mú kí ọjà náà ṣe kedere kí ó sì rọrùn láti dá mọ̀ lórí pẹpẹ tí ó kún fún ọjà.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Prakrishi Àpótí Ìṣàkójọ Èso Gbígbẹ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Prakrishi Àpótí Ìṣàkójọ Èso Gbígbẹ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Prakrishi Àpótí Ìṣàkójọ Èso Gbígbẹ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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