BonBonne Nuit Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Ṣùgà by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
BonBonne Nuit Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Ṣùgà
by Ka Wai Tsun
Client: Ka Wai (Rae), Tsun
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #118219The Design
About BonBonne Nuit Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Ṣùgà
Ọ̀rọ̀ Ìwé: BonBonne Nuit jẹ́ ọ̀wọ́ àpẹẹrẹ ìdì àpò tí a ṣe fún ṣùgà. Orúkọ náà ń so ọ̀rọ̀ Faransé méjì pọ̀, bon bon, tí ó túmọ̀ sí ṣùgà, àti bonne nuit, tí ó túmọ̀ sí oorun àlẹ́ tí ó dára. Èrò náà ń pe àwọn oníbàárà láti tọ́ àwọn àlá tí wọn fúnra wọn lè ṣàkóso. Àwọn àpò náà ń lo ọ̀nà àpapọ̀ àwòrán (montage) tí ó kó àwọn èròǹgbà àjèjì-ìríran (surrealistic) jọ pọ̀. Nítorí pé àlá tí ènìyàn le ṣàkóso ṣe é ṣàkóso, ìtàn tí ó wà lórí àpò kọ̀ọ̀kan ń fi ìfẹ́ tí ó ṣeéṣe kí ènìyàn ní hàn. Àwọn orúkọ ọjà tí a fi èrò ṣe ni a pinnu láti mú àwọn àwòrán inú ọkàn dìde. Ọ̀wọ́ náà ní àpò mẹ́ta, àpótí yíká kékeré mẹ́ta, àti àpótí onígun mẹ́rin méjì tí wọ́n ní ọwọ́-mímú.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
BonBonne Nuit Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Ṣùgà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé BonBonne Nuit Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Ṣùgà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún BonBonne Nuit Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Ṣùgà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
- Dimensions & Packaging
- Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
- Tags
- Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
- Production Technology
- To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
- Design Challenge
- The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
- Research
- During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
- Inspiration
- There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
- Project Duration
- BonBonne Nuit was created and finished in March 2020 in Vancouver.
- Operation Flow
- Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
- Patents
- Copyrights belong to Ka Wai (Rae) Tsun, 2020.
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