Pepsi X SHFW Primary Function: Àgò Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Pepsi X SHFW Primary Function: Àgò Ohun Mímu
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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The Design
About Pepsi X SHFW Primary Function: Àgò Ohun Mímu
Book Text: Pepsi X SHFW jẹ́ àgò ohun mímu tí a ṣe ní ìwọ̀nba tí a dá fún Ọ̀sẹ̀ Aṣọ Ìgbà Ìtura ti Shanghai fún Ìgbà Ìrúwé/Ẹẹrùn ọdún 2020, tí a sì tú jáde ní Ṣáínà. Àgò náà jẹ́ apá kan ètò ìdámọ̀ àwòrán tó gbòòrò tí a ṣàgbékalẹ̀ fún ìṣẹ̀lẹ̀ kan náà. Àkòrí àsìkò náà tí ó jẹ́ Ìmọ̀lára àti Orísun ń darí àpẹrẹ náà ó sì ń ṣàfihàn ìwádìí àwọn ojú-ìwòye ọ̀tọ̀ọ̀tọ̀. Àwọn àwòrán tí ó jẹyọ láti inú àwọn èròjà tó jẹ́ ti ẹ̀dá àti gíláàsì ni a so pọ̀ láàárín àyè oníwọ̀n. Àbájáde rẹ̀ so ẹ̀mí ààmì Pepsi Black pọ̀ mọ́ iṣẹ́ oríṣiríṣi ti àwọn aṣọṣọ́nà aṣọ tí a gbékalẹ̀ ní ìṣẹ̀lẹ̀ náà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Pepsi X SHFW Primary Function: Àgò Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Pepsi X SHFW Primary Function: Àgò Ohun Mímu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Pepsi X SHFW Primary Function: Àgò Ohun Mímu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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