Wúrà Ìdìpò · 2021
Constellation Àpótí Ìkó Ìgbáná
by Sunhwa Lee and Wenyuan Chen
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2021 in Ìdìpò
- CLIENT: Zippo (China) Outdoor Products Co., Ltd.
- Estimated Number of Design Views: 30,534
- Verification code 8328C9E07E · Verify this award
Colors
About Constellation Àpótí Ìkó Ìgbáná
Constellation jẹ́ àpẹẹrẹ àpótí ìkó tí a ṣe ní iye tí ó lópin fún àwọn ìgbáná tí a ń kójọ. Àpótí náà máa ń tan ìmọ́lẹ̀ láti ara àwọn àmì kékeré tí ó wà lórí rẹ̀, àwọn ìmọ́lẹ̀ náà sì lè tàn lọ́kọ̀ọ̀kan láti ṣàfihàn àwọn àmì ìràwọ̀ zodiac ọ̀tọ̀ọ̀tọ̀. Ní ìparí ìṣeré náà, àwọn ìmọ́lẹ̀ náà máa ń rẹ̀wẹ̀sì díẹ̀díẹ̀ kí wọ́n sì tún tàn padà. A lè gba agbára fún ìmọ́lẹ̀ náà pẹ̀lú okùn USB, yóò sì pé wákàtí méjìlá tí a bá gba agbára rẹ̀ dé kíkún. Àwọn ìgbáná náà máa ń dì mọ́ àpótí inú pẹ̀lú magnet, nítorí náà a lè lo àpótí náà gẹ́gẹ́ bí ibi ìṣàfihàn pẹ̀lú. Ọ̀pá onígun mẹ́ta tí ó fara sin máa ń ṣí sílẹ̀ ní ẹ̀yìn rẹ̀ láti jẹ́ kí àpótí náà dúró ṣánṣán. Bébà ni ohun èlò pàtàkì tí a lò.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Constellation Àpótí Ìkó Ìgbáná jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Constellation Àpótí Ìkó Ìgbáná yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Constellation Àpótí Ìkó Ìgbáná ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Dimensions & Packaging
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Tags
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Production Technology
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Design Challenge
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Research
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Inspiration
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Project Duration
- The project started in April 2020 and launched in February 2021 in China.
- Operation Flow
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patents
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Image Credits
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
