Wúrà Ìdìpò · 2021
Mminni Àpótí Ìgbékalẹ̀ Ohun Mímu Ọlọ́tí
by Wen Liu, Qiumin Chen and Weijie Kang
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2021 in Ìdìpò
- CLIENT: Changyu
- Estimated Number of Design Views: 33,479
- Verification code BC1E0D6B54 · Verify this award
Colors
About Mminni Àpótí Ìgbékalẹ̀ Ohun Mímu Ọlọ́tí
Mminni jẹ́ àgbékalẹ̀ àpótí ìgbékalẹ̀ fún ọtí brandy tí a ṣẹ̀dá fún àwọn ọ̀dọ́ tó ń ra ọjà. Àkójọ náà ní wáìnì ìpìlẹ̀, wáìnì àdàpọ̀ àti àwọn irinṣẹ́ ìdàpọ̀, nítorí náà a lè pèsè adùn ti ara ẹni láìsí rírà àwọn ọjà mìíràn. Lẹ́tà X dúró fún ohun tí a kò mọ̀ àti fún àwọn ànfààní tó ṣí sílẹ̀, a sì lo àwọ̀ láti mú ọjà náà kúrò ní ìrísí ìbílẹ̀ ti brandy. Àwọn ìgò náà jẹ́ ohun tí a fi gíláàsì ṣe pẹ̀lú ìlànà sísun ọ̀ṣọ́, àpótí náà sì ni a fi ìmọ̀ ẹ̀rọ mímú pilásítíìkì dà. Ìwọ̀n àkójọ náà jẹ́ mílímítà 198.8 ní gígùn, 122.8 ní ìbú àti 122.8 ní gíga.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Mminni Àpótí Ìgbékalẹ̀ Ohun Mímu Ọlọ́tí jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Mminni Àpótí Ìgbékalẹ̀ Ohun Mímu Ọlọ́tí yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mminni Àpótí Ìgbékalẹ̀ Ohun Mímu Ọlọ́tí ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
- Dimensions & Packaging
- Width 198.8mm* Depth 122.8mm* Height 122.8mm
- Tags
- X-lab, unknown, exploration, fashion, interaction, mixing
- Production Technology
- The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
- Design Challenge
- The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
- Research
- Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
- Inspiration
- Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
- Project Duration
- 2020.02~2020.05 Shenzhen, China
- Operation Flow
- Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
