Deng Long Ji Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Waini by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Deng Long Ji Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Waini
by Wen Liu, Qiumin Chen and Weijie Kang
Client: Changyu
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Deng Long Ji Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Waini
Ọ̀rọ̀ Ìwé: Deng Long Ji jẹ́ ìlànà ìdì fún ọtí waini, tí a ṣẹ̀dá fún ami-ọjà ọtí waini kan ti orílẹ̀-èdè China. Ìrísí ìgò náà wá láti inú àtọwọ́dọ́wọ́ àtùpà China, ìrísí kan tí ó ní í ṣe pẹ̀lú ọrọ̀ àti ayẹyẹ. A ṣe ọ̀ṣọ́ ìbòrí ìgò náà pẹ̀lú àpẹẹrẹ férémù fèrèsé China. A fi acrylic tí a ọ̀ṣọ́ tí a sì fi iná ṣiṣẹ́ lé lórí ṣe àpótí ẹ̀bùn náà, a sì fi dígí tí a ọ̀ṣọ́ tí a sì fi iná ṣiṣẹ́ lé lórí ṣe ìgò náà. Àpótí náà ní wíwọ̀n 109.02 nípa 109.02 nípa 280.5 milimità. Ìlànà náà ń fi ọtí waini hàn nípasẹ̀ ẹ̀wà ìrísí China ti òde-òní, ó sì ní góńgó láti yí èrò gbogbogbò padà pé ọtí waini jẹ́ ọjà ti Ìwọ̀-Oòrùn nìkan.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Deng Long Ji Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Waini jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Deng Long Ji Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Waini yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Deng Long Ji Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Waini ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
- Dimensions & Packaging
- Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm - Tags
- New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
- Production Technology
- The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
- Design Challenge
- The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
- Research
- Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
- Inspiration
- Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
- Project Duration
- 2019-08~2020~01 Shenzhen, China
- Operation Flow
- From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
- Team Members
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang
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