Lone Ohun Elo Alagbeka by Xi He is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

IrinAlágbèéká· 2021

Lone Ohun Elo Alagbeka

by Xi He

Client: Xi He

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Alágbèéká Category

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Colors

The Design

About Lone Ohun Elo Alagbeka

Lone jẹ́ ohun elo alágbèéká fún ríra ọjà láwùjọ láti orílẹ̀-èdè síi orílẹ̀-èdè. Lone so àwọn ẹgbẹ́ olùmúlò mẹ́ta pọ̀: àwọn arìnrìn-àjò, àwọn olùra, àti àwọn olùra ọjà agbègbè. Àwọn arìnrìn-àjò máa ń ṣàwárí àwọn ọjà nígbà tí wọ́n bá wà ní ìlú òkèèrè, wọ́n sì máa ń fi àwọn káàdì ọjà sínú ohun elo náà. Àwọn olùra máa ń wo àti wá àwọn káàdì ọjà wọ̀nyí, wọ́n sì máa ń ra àwọn nǹkan náà. Àwọn olùra ọjà agbègbè tó wà ní ibẹ̀ máa ń ra àwọn nǹkan náà, wọ́n sì máa ń fi wọ́n ránṣẹ́ sí àwọn olùra. Àwọn olùmúlò lè yí padà láàrin ipò arìnrìn-àjò àti ipò olùra láìsí ìṣòro. Ohun elo náà máa ń lo ìṣàwárí kámẹ́rà, ìwòye ọjà onítọ̀tun-àyíká (augmented reality), àti ìsanwó pẹ̀lú ìka ọwọ́. Lone wà fún Android àti iOS.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Lone Ohun Elo Alagbeka jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Lone Ohun Elo Alagbeka yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Lone Ohun Elo Alagbeka nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lone is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience, helps customers to buy authentic things from a small boutique or even on the street around the world. With the ecosystem of travelers discover things when they are traveling and post on Lone, buyers looking for authentic items from any store anywhere on our app, Lone shoppers will help connect the dots.
Dimensions & Packaging: Android, iOS
Tags: social shopping, e-commerce, app, interactive design, travel, mobile app, product design, future shopping UX, UI, user-centered,
Production Technology: Lone app utilizes native app technologies, including camera-based features for scan, augmented reality features to show products, and Touch ID to pay. Illustrations were designed in Adobe Illustration, app UI was designed in Sketch and animated with Adobe After Effects.
Design Challenge: Since the app is aiming to have users across different countries, so the quantity and the geographical mapping of the research samples was a challenge. But it is also a requirement, so the App is able to reach the human-centered design, avoid any confusion and inappropriate visual communication for people from different places in the world.
Research: A large amount of user research was performed over the course of the project, based on audience mapping, audience analysis, including user surveys, user interviews, A round of user testing, B round of user testing. Each round of user testing had 3 different focus of testing, including naming convention and copy of all screens in the App, user experience and user journey, visual design and color.
Inspiration: It is hard for people to get to buy all the authentic things over the world, more deeply, it is hard for normal people to really get to know about what is good in the outside world. we all have limited knowledge about the places we've never been; there's a lack of authenticity of products that are available for people while with increasing demand for international shopping, people have a higher willingness to buy authentic, creative products.
Project Duration: The design process of the project started in Feb 2018 in Rochester, finished in Oct 2020, it is an ongoing journey still with updates and user feedback.
Operation Flow: The app is functional, simple, and intuitive. But more than anything it aims to deliver a great user experience, with emotionally engaging interaction patterns. There are 3 parts of app users for Lone app. Travelers, buyers, and LONE shoppers. Travelers discover and post product cards in the App, buyers browse product cards posted by travelers, search for products and purchase products. Lone shoppers in that specific area will get the product and ship them to buyers. In this flow, travelers and buyers are the front-end App users, it's easy for users to change roles between traveler and buyer.
Image Credits: Image: Xi He