Irin Àwòrán · 2021
LendMe Idanimọ Ami Iṣowo
by Ruis Vargas
- Àmì-ẹ̀yẹ Irin A' Design Award 2021 in Àwòrán
- CLIENT: Laika
- Estimated Number of Design Views: 12,688
- Verification code F5AE55E4D4 · Verify this award
Colors
About LendMe Idanimọ Ami Iṣowo
Ọrọ Iwe: LendMe jẹ idanimọ ami iṣowo ti a ṣẹda fun ile-iṣẹ kan ti n ṣiṣẹ ni ọja inifura ile (home equity). Aami naa nlo ọna ti aami-àwòrán kan ti o tọka si àmi-idiye alẹ́mejì (binary codes) ti a fi ṣe iwọntunwọnsi si ara wọn, ti o ṣàfihàn ero mathimátiki àti ìbáṣepọ̀ ọ̀nà-méjì láàrin ilé-iṣẹ́ náà àti àwọn oníbàárà rẹ̀. Àwọn àwọ̀ tí a lò jẹ́ àwọn tí ó bára wọn mu, pẹ̀lú àwọ̀ elése àlùkò gẹ́gẹ́ bí ìpìlẹ̀, àti àwọ̀ ọsàn àti àwọ̀ búlúù gẹ́gẹ́ bí àwọn àwọ̀ àtìlẹ́yìn fún oríṣiríṣi ìròyìn àti àwọn olùgbà. Àwọn ìṣàmúlò rẹ̀ ní kaadi iṣẹ́, àwọn àpò-ìwé, ìfihàn ìgbékalẹ̀ ilé-iṣẹ́, àti pátákò iná-òpópónà.
About the Àmì-ẹ̀yẹ Irin A' Design Award
LendMe Idanimọ Ami Iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé LendMe Idanimọ Ami Iṣowo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún LendMe Idanimọ Ami Iṣowo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street. - Dimensions & Packaging
- Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
- Tags
- Brand, logotype, illustration, visual identity, Laika Design
- Production Technology
- The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
- Design Challenge
- Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
- Inspiration
- The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
- Project Duration
- The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
- Operation Flow
- The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
- Patents
- Laika Design
- Image Credits
- Laika Design
