Burning Tea Iṣẹ Alakọbẹrẹ: Ìdè Ìgò Ohun Mímu by Genki Forest is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Burning Tea Iṣẹ Alakọbẹrẹ: Ìdè Ìgò Ohun Mímu
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #119725The Design
About Burning Tea Iṣẹ Alakọbẹrẹ: Ìdè Ìgò Ohun Mímu
Ọ̀rọ̀ Ìwé: Burning Tea jẹ́ ìṣàpẹẹrẹ ìdè fún ohun mímu tíì tí a fi sínú ìgò. A ṣe ìgò náà pẹ̀lú PET, tí í ṣe pìlásítìkì fúyẹ́fúyẹ́ àti gbangba tí ó lè kojú ìfọwọ́kàn tàbí ìkọlù láìfọ́. Àwọ̀ dúdú àti funfun ni ó jẹ àkọ́kọ́ lórí àmì náà, àti àmì iná wúrà kan wà ní iwájú láti mú kí ọjà náà ṣe rọrùn láti rí lórí àwọn pẹpẹ tí ó kún fún ọjà. Orúkọ ami-ọjà náà lo àwọn àmì tí a kọ ní ìrísí ìwé-àkọsílẹ̀ ìjọba Ṣáínà ìgbàanì. Ìgò náà ní ìwọ̀n ìbú 66 mm àti gíga 220 mm. A yà ẹ̀gbẹ́-àárín rẹ̀ sí inú láti mú kí ó rọrùn láti dì mú, àti ìpìlẹ̀ tí ó dàbí òrùka ni ó fún un ní ìdúró tí ó dúró ṣinṣin. Àwọn àwọ̀ ìsàlẹ̀ ọ̀tọ̀ọ̀tọ̀ ni ó ń fi hàn oríṣiríṣi adùn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Burning Tea Iṣẹ Alakọbẹrẹ: Ìdè Ìgò Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Burning Tea Iṣẹ Alakọbẹrẹ: Ìdè Ìgò Ohun Mímu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Burning Tea Iṣẹ Alakọbẹrẹ: Ìdè Ìgò Ohun Mímu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
- Dimensions & Packaging
- Width 66mm x Height 220mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
- Design Challenge
- In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
- Research
- We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
- Project Duration
- The project started in June 2017.
- Operation Flow
- The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
- Team Members
- Xiaochen Liu
Chu Xu - Image Credits
- Xiaochen Liu
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