Have A Good Tea Iṣẹ́ Àkọ́kọ́: Ìpèsè Tì (Packaging) Fún Tii by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Have A Good Tea Iṣẹ́ Àkọ́kọ́: Ìpèsè Tì (Packaging) Fún Tii
Client: Zikkichi Co.,Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #119804The Design
About Have A Good Tea Iṣẹ́ Àkọ́kọ́: Ìpèsè Tì (Packaging) Fún Tii
Ọ̀rọ̀ Ìwé: Have A Good Tea jẹ́ ìṣẹ̀dá ìpèsè tì (packaging) fún tii adùn ilẹ̀ Japan tí a ṣe ní ìlú Kawagoe tí ó ní ìtàn àtijọ́. Àpótí náà ní tii pẹ̀lú adùn òdòdó cherry àti òdòdó cherry alẹ́, tí a ṣe fún àkókò wíwo òdòdó cherry (cherry blossom). Àwòrán omi tí a fi ọwọ́ yàwòrán fihàn ilẹ̀ agbègbè, àti agbègbè àmì-ọjà (logo) ni a gbé sókè (embossed) láti ya ọ̀tọ̀ sí àwòrán ẹ̀yìn. Àpótí náà rọrùn láti dì mú, ó jẹ́ ti bébà tí ó ga jùlọ tí a lè tún lò tí kò sì mọ́lẹ̀, ó sì lè yà sọ́tọ̀ fún àtúnlò. Ìṣẹ̀dá yìí ń fojú sọ́nà láti mú àṣà tii wá sí ìmọ̀ àwọn ọ̀dọ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Have A Good Tea Iṣẹ́ Àkọ́kọ́: Ìpèsè Tì (Packaging) Fún Tii jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Have A Good Tea Iṣẹ́ Àkọ́kọ́: Ìpèsè Tì (Packaging) Fún Tii yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Have A Good Tea Iṣẹ́ Àkọ́kọ́: Ìpèsè Tì (Packaging) Fún Tii ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel. - Dimensions & Packaging
- (W)85mm x (D)20mm x (H)150mm
- Tags
- Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
- Production Technology
- To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper. - Design Challenge
- The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
- Research
- This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
- Inspiration
- Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product. - Project Duration
- This project started in october 2018 in Kawagoe and finished in February 2019.
- Operation Flow
- The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
- Team Members
- Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa - Image Credits
- All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada
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