Fàdákà Ìdìpò · 2021
Day One Àmì Ọtí Wáìnì
by Ximena Ureta
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2021 in Ìdìpò
- CLIENT: MontGras
- Estimated Number of Design Views: 29,226
- Verification code 1B630204D5 · Verify this award
Colors
About Day One Àmì Ọtí Wáìnì
Day One jẹ́ àpẹẹrẹ àmì ọtí wáìnì tí a ṣe fún ọgbà àjàrà kan ní orílẹ̀-èdè Chile níbi tí a ti ń kó èso àjàrà pẹ̀lú ọwọ́. Àmì náà máa ṣàfihàn ìṣẹ́jú tí olùṣe ọtí wáìnì bá pinnu láti bẹ̀rẹ̀ ìkórè, ìpinnu kan tí ó ń ṣe àgbékalẹ̀ ìdíwọ̀n àti àbùdá ọtí wáìnì. Àwòrán náà fi hàn àwọn àlùmọ́ọ̀nì ìkórè láàrín àwọn òdòdó, èso àjàrà àti ewé àjàrà. Àpẹẹrẹ náà ń bo oríṣiríṣi èso àjàrà márùn-ún láti oríṣiríṣi àfonífojì. A tẹ àwọn àmì náà ní ọ̀nà offset lórí bébà Fasson Cuvee Sable tí ó jẹ́ gíráàmù márùndínlọ́gọ́rùn-ún fún mítà onígun mẹ́rin kọ̀ọ̀kan, pẹ̀lú àwọ̀ pàtàkì mẹ́ta, bébà wúrà tí kò ràn, ìtẹ̀bọ̀ àti fáníììṣì ìdáàbòbò.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Day One Àmì Ọtí Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Day One Àmì Ọtí Wáìnì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Day One Àmì Ọtí Wáìnì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
- Production Technology
- Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
- Research
- Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design. - Inspiration
- Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
- Project Duration
- This project started in September 2020 in Santiago, Chile, and ended in January 2021.
- Operation Flow
- Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro
