Daejeon Bruce Rice Cake Redesign Iṣẹ Àkọ́kọ́: Ìṣàpáti Ìdìí Àkàrà Ìrẹsì by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Daejeon Bruce Rice Cake Redesign Iṣẹ Àkọ́kọ́: Ìṣàpáti Ìdìí Àkàrà Ìrẹsì
Client: Soongraphic
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
- 11,317
- Verified Award Winner
- Verify Award Status for #120168
The Design
About Daejeon Bruce Rice Cake Redesign Iṣẹ Àkọ́kọ́: Ìṣàpáti Ìdìí Àkàrà Ìrẹsì
Ọ̀rọ̀ Ìwé: Àtúndáṣàpẹẹrẹ Daejeon Bruce Rice Cake jẹ́ ìdámọ̀ràn ìdìí fún ọjà àkàrà ìrẹsì tí ilé-iṣẹ́ ọjà onítọ̀wọ̀ kan ń tà ní àgbègbè Daejeon. Àwòrán àwọn ibi-ìṣàmì mẹ́sàn-án tí ó ṣe pàtàkì ní Daejeon ni a tẹ̀ sí orí ìdìí náà, tí ó jẹ́ kí àwọn tí ó bá ra ọjà náà tún gba ìwífún nípa ìrìnàjò àgbègbè náà pẹ̀lú ọjà náà. Ẹ̀ka ọjà náà ti pín sí ọ̀wọ́ mẹ́ta gẹ́gẹ́ bí adùn, àti pé ọ̀wọ́ kọ̀ọ̀kan ń lo àwọ̀ àdánidá ohun èlò pàtàkì rẹ̀ láti fi hàn irú adùn tí ó ní. Orúkọ ọjà náà ni a kọ ní èdè Korea àti Gẹ̀ẹ́sì. A lo bébà tí ó nípọn, tí ó fi jẹ́ kí ìdìí náà lè dúró tàbí dùbúlẹ̀ pẹrẹsẹ, tí kì í sì í fi ń bàjẹ́ ní àrọ́wọ́tó.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Daejeon Bruce Rice Cake Redesign Iṣẹ Àkọ́kọ́: Ìṣàpáti Ìdìí Àkàrà Ìrẹsì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Daejeon Bruce Rice Cake Redesign Iṣẹ Àkọ́kọ́: Ìṣàpáti Ìdìí Àkàrà Ìrẹsì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Daejeon Bruce Rice Cake Redesign Iṣẹ Àkọ́kọ́: Ìṣàpáti Ìdìí Àkàrà Ìrẹsì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
- Dimensions & Packaging
- Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
- Tags
- Illustration, Graphic, Design, Package
- Production Technology
- The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged. - Design Challenge
- The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
- Research
- We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area. - Inspiration
- There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
- Project Duration
- The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
- Operation Flow
- The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
- Team Members
- Individual
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
