Wúrà Ìdìpò · 2021
Organic Àmì Ìgò Wáìnì
by Ximena Ureta
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2021 in Ìdìpò
- CLIENT: MontGras
- Estimated Number of Design Views: 32,969
- Verification code 922B2947A4 · Verify this award
Colors
About Organic Àmì Ìgò Wáìnì
Organic jẹ́ àpẹẹrẹ àmì ìgò wáìnì tí a ṣe fún àmì ọjà wáìnì tí ó ní ìwé-ẹ̀rí gẹ́gẹ́ bí ohun àdánidá àti aláìlẹ́ran. Àmì náà gba ìmísí láti inú ètò àyíká tí ó ń gbé ara rẹ̀ ró ti àwọn oko àjàrà àdánidá, tí a ń gbìn láìsí kẹ́míkà tàbí àwọn ọjà atọwọ́dá. Ìwọ̀ntúnwọ̀nsì àdánidá yẹn ń dáàbò bo àwọn igi àjàrà lọ́wọ́ àwọn kòkòrò àti àrùn, ó sì ń ṣe àtìlẹ́yìn fún ìlera àwọn èso àjàrà. A tẹ àmì náà sórí bébà tí a tún lò tí ó ní ìwé-ẹ̀rí ní àwọ̀ àkànṣe mẹ́rin, pẹ̀lú lílo ìtẹ̀wé díjítà ọ̀fisẹ́ẹ̀tì pẹ̀lú àwọn àṣetán silkscreen àti epo-àbò kan. Àwọn ohun tí a tẹ̀ jáde ní ọ̀nà gbígbéga rọ́pò ìtẹ̀mọ́lẹ̀ onírin, nítorí náà a yẹra fún àwọn fọ́ílì onífàdákà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Organic Àmì Ìgò Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Organic Àmì Ìgò Wáìnì yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Organic Àmì Ìgò Wáìnì ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
- Production Technology
- Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
- Research
- We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
- Inspiration
- Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
- Project Duration
- This project started in June 2020 in Santiago, Chile and ended in January 2021.
- Operation Flow
- MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer
