Ballantines 17 Ìṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀bùn láti ọwọ́ Li-Shang Printing Co., Ltd jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2021
Ballantines 17 Ìṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀bùn
látọ̀wọ́ Li-Shang Printing Co., Ltd
Oníbàárà: Li-Shang Printing Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #120433Àpẹrẹ Náà
Nípa Ballantines 17 Ìṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀bùn
Ballantines 17 jẹ́ àpẹẹrẹ ìdìpọ̀ ẹ̀bùn tí a ṣẹ̀dá fún wíìskì àdàpọ̀. A ṣe àpótí líle náà pẹ̀lú ìtẹ̀wé UV offset lórí bébà fọ́ọ̀lì fàdákà, pẹ̀lú àwọ̀ wúrà àti bulúù pàtàkì àti àwọn lógò tí a tẹ̀ jáde. Ẹ̀rọ bẹ́ẹ̀tì olùgbé kan lábẹ́ àpótí náà ń gbé ìdúró ìwé sókè bí a ṣe ń tẹ ìdékòdé sílẹ̀, tí ó ń ṣàfihàn ìgò náà lórí ìpele wúrà. Àwọn ìtẹ̀wé wúrà lẹ́gbẹ̀ẹ́ ọ̀nà náà ń ṣàkọsílẹ̀ àwọn ọdún tí a fún ní àmì ẹ̀yẹ tẹ́lẹ̀. A gbé àwọn àpẹẹrẹ atasánná àti òórùn tí a fi kọ́ọ̀kì dì sí iwájú ìdékòdé náà. Ìṣètò náà ń darí ìríran, lẹ́yìn náà òórùn, lẹ́yìn náà ìtọ́wò.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Ballantines 17 Ìṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀bùn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Ballantines 17 Ìṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀bùn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Ballantines 17 Ìṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀bùn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Ìwọ̀n àti Àpò
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Àwọn Àkọlé
- whisky, packaging, liquor packaging, creative packaging
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Ìpèníjà Àpèsè
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Ìwádìí
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - Ìmísí
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Ìlànà Ìṣiṣẹ́
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Àwọn Ọmọ Ẹgbẹ́
- Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu - Ìfọwọ́sí Àwòrán
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
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