Solemici Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà Ẹran by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Solemici Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà Ẹran
Client: Dmitry Kultygin
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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About Solemici Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà Ẹran
Solemici jẹ́ àpẹẹrẹ ìdìpọ̀ fún àwọn oúnjẹ àdídùn ẹran ilẹ̀ Italy bíi salami àti prosciutto. Àpẹẹrẹ náà fi ìtọ́wò ọjà náà wé àwọn iṣẹ́ àṣetiléwá ti ọnà Renaissance. Ìdìpọ̀ àkọ́kọ́ jẹ́ àpótí ṣíṣú ti a tẹ̀ pẹ̀lú àwòrán mabu. A ṣe orí bébà náà pẹ̀lú títẹ̀ offset àti ìtẹ̀ bébà wúrà, tí ó ń ṣàtìlẹ́yìn fún ìwà ọlá ọjà náà. Àpótí náà ní gíga 225 mm àti ìbú 123 mm. Àwọn àwọ̀ tí ó túká àti àwọn ẹ̀kúnrẹ́rẹ́ tí ó yàtọ̀ ràn ọjà náà lọ́wọ́ láti fojú hàn lórí pẹpẹ ilé ìtajà. Àpẹẹrẹ náà tún ṣàfihàn ọ̀wọ̀ fún àwọn ọ̀nà ìṣèjáde ìbílẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Solemici Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà Ẹran jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Solemici Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà Ẹran yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Solemici Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà Ẹran jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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