Yashang Hing Tau Ball Primary Function: Ìdìpọ̀ Oúnjẹ by Mars Team is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Yashang Hing Tau Ball Primary Function: Ìdìpọ̀ Oúnjẹ
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball Primary Function: Ìdìpọ̀ Oúnjẹ
Ẹsẹ̀ Yashang Hing Tau jẹ́ àpẹẹrẹ ìdìpọ̀ fún àwọn ọjà ẹsẹ̀ ẹran. Àwọn àwòrán náà dá lórí àwọn ohun èlò aláìṣèkọ tí ó wà nínú oúnjẹ náà. A tò àwọn àwòrán ẹranko gẹ́gẹ́ bí àkópọ̀ àwòrán òde-òní, a sì fi àwọ̀ tí ó yàtọ̀ sí ara wọn dá gbogbo irú ohun èlò aláìṣèkọ mọ̀. Ìyàtọ̀ àwọ̀ tí ó lágbára ń ṣe àtìlẹ́yìn fún ipa ojú lórí àwọn pẹpẹ tà-ọjà. Àpẹẹrẹ náà tún tọ́ka sí àwọn àṣà ìbílẹ̀ oríire ti agbègbè Chaoshan ní China, a sì gbé àpò pupa yí ọjà náà ká. A lo ìtẹ̀wé bébà, ike ipò-oúnjẹ àti okùn síliki. Ìdìpọ̀ náà ní ìwọ̀n 260 nípasẹ̀ 150 nípasẹ̀ 260 mílímítà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Yashang Hing Tau Ball Primary Function: Ìdìpọ̀ Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Yashang Hing Tau Ball Primary Function: Ìdìpọ̀ Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Yashang Hing Tau Ball Primary Function: Ìdìpọ̀ Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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