Luzhou Laojiao 1915 Iṣẹ́ Àkọ́kọ́: Àpótí Ìdìpọ̀ Ìgò Ọtí by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Luzhou Laojiao 1915 Iṣẹ́ Àkọ́kọ́: Àpótí Ìdìpọ̀ Ìgò Ọtí
by Haijun Shen
Client: DIGA Creative design
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #121290The Design
About Luzhou Laojiao 1915 Iṣẹ́ Àkọ́kọ́: Àpótí Ìdìpọ̀ Ìgò Ọtí
Luzhou Laojiao 1915 jẹ́ àpótí ìdìpọ̀ fún ọtí baijiu ti orílẹ̀-èdè Ṣáínà. Ìgò náà ní àpẹẹrẹ ọkọ̀ ojú omi tí ń rìn pẹ̀lú afẹ́fẹ́, àti àwọn àmì ìríran rẹ̀ ni a ṣe àtúnṣe rẹ̀ láti inú àwòrán ilẹ̀ Jiangyang ti Luzhou. Ìrísí tí ó ṣe àwọ̀ọ́rọ̀ náà tọ́ka sí omi tí ń ṣàn nínú rẹ̀, ó sì fún ni ní ìmọ̀lára ìtura ní ọwọ́. A ṣe ìgò náà pẹ̀lú gíláàsì tí a fún ni àwọ̀ àti àmì àpèjúwe ọjà tí a fi sí ara rẹ̀. A ṣe àpótí náà pẹ̀lú idẹ̀, ìtẹ̀mọ́lẹ̀ àti àmì àpèjúwe ọjà tí a fi sí i. Àpótí ìdìpọ̀ náà wọ̀n 58 nípa 158 nípa 350 mílímítà. Èròngbà náà ni ìrísí fífúyẹ́ àti oníyebíye fún àwọn olómùtí tí ọjọ́ orí wọn wà láàrin 30 sí 40, pẹ̀lú ìmọ̀lára òde-òní tí ó ga tí ó sì ń pa ìwà ìbílẹ̀ mọ́.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Luzhou Laojiao 1915 Iṣẹ́ Àkọ́kọ́: Àpótí Ìdìpọ̀ Ìgò Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Luzhou Laojiao 1915 Iṣẹ́ Àkọ́kọ́: Àpótí Ìdìpọ̀ Ìgò Ọtí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Luzhou Laojiao 1915 Iṣẹ́ Àkọ́kọ́: Àpótí Ìdìpọ̀ Ìgò Ọtí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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